There are a lot of reasons to be down in this economy however, what may be a down market to many is an up market to some. Easy to ask, but how can this be? The reason is because no matter what the conditions of the day are, there are people that must or will make a move.

Take the current buyers market, we know that someone that is relocating has little choice but to purchase a home or rent. Your target audience is the one that are the buyers/sellers. Typically the Company will purchase the home if it is a transfer or relocation. Without getting into all the intricacies of corporate moves there are many advantages to working with the relocation departments of major Corporations. Another source is the retiree. They may keep their present home or sell and down size. So it pays to know the retirees in you community. Albeit listings or referrals for the place in the warm lands.

You see, there is always a market, it is sometimes not as obvious but it is always there. As a Broker I hear all the time that the market is really slow.  My response is, what are you doing to speed it up? The standard answer is I can’t do anything to change the market. I actually agree with that so what you are doing to work within it?  

I hear every day that it takes someone that has been in the industry a long time to make the big bucks.  The truth is it only takes someone that thinks big to make the big bucks and someone that is willing to pay the price. You see the price in time and effort. It is thinking out of the box. It is the willingness to go a little extra.

I hope some of this makes sense. You see I am neither the smartest nor the best Realtor on this Planet but I have made it through good and bad markets and all I have done is look at who is selling and who is buying and gear my marketing to attract those people. Not rocket science, or any significant plan that will be the next business plan which will be the focal point at Wharton Business College.

So if you are doing what you did last year or the year before, you may be missing the market, you see it is out there and requires change.  Watch what you do every day and make sure your efforts are directed at today’s market!

The market is there and so should you be! You see there is a saying that if you did something yesterday and it produced nothing, why would doing it today produce more? There is no secret to success other than be adaptable.