It's always bugged me that in many areas if someone were to look up a community to see what it "looks like" all they can find are house listings and some kids my space pics. I've discovered it's very easy to upload photos to help people "see the area" online. Posting photos can allow you to help potential buyers and consumers as well as local business owners easily! Using Picasa by Google, or other online photo albums, you can easily upload photos for the public. I used Picasa (free) to create these albums which can be embedded as albums or slideshows on any website. I created them for neighborhoods, commercial projects, and my town in just a few hours!
I believe that the real estate business is about service, and finding ways to help those in my community. When that is your focus, the business will come (in any kind of market!)