Heather OSullivan

Use Online Photos to Help Consumers and Local Businesses!

2008-03-31T15:20:00Z

It's always bugged me that in many areas if someone were to look up a community to see what it "looks like" all they can find are house listings and some kids my space pics. I've discovered it's very easy to upload photos to help people "see the area" online. Posting photos can allow you to help potential buyers and consumers as well as local business owners easily! Using Picasa by Google, or other online photo albums, you can easily upload photos for the public. I used Picasa (free) to create these albums which can be embedded as albums or slideshows on any website. I created them for neighborhoods, commercial projects, and my town in just a few hours!

Town Side Center Apex NC; Booda Beans; Hopper's House

Peak City Grill & Bar Apex NC

I believe that the real estate business is about service, and finding ways to help those in my community. When that is your focus, the business will come (in any kind of market!)

Time Magazine says "Ignore the Headlines"...

2008-03-03T13:28:00Z

Whether you are in the Apex NC Real Estate market, or elsewhere, Time Magazine says "Ignore the Headlines"... (Read full article here: http://www.time.com/time/magazine/article/0,9171,1713483,00.html)

Great points and SO true. I applaud the writer for this article. It's unfortunate that too often "bad news sells". It's so easy for all of us to fall into the trap of buying into what we hear without realizing that it isn't always "reality", it's often just "a story" written for dramatic affect! And in doing so we allow our fears to cause us to miss out on great opportunities.

I believe that it is our RESPONSIBILITY as professionals to educate our communities and clients on what is reality and what is simply "made up".

We have the power to turn the tide, the power to NOT be victims, or allow others to be victims of an "artificially inseminated" recession.

Blog on!

Market conditions perpetuated by media induced perception?

2008-01-25T16:10:00Z

I've recently had this conversation with a number of people in our industry. We all know that the market is suffering right now. Some areas much more than others. I just wonder how much of it is "real" and how much is being driven by public perception thanks to the media. Granted, the subprime market is what it is, but what about all of the folks out there who don't need the subprime market? How many people are afraid to buy because they don't THINK they can get a loan, or because they have HEARD so much about how bad the market is, they are terrified to try and sell?

I believe that we should be countering this in mass by educating the consumer/our clients and potential customers that there are lenders lending, and buyers buying, and sellers selling! Do you think that if we all as a huge group, saturated the market with more positive information, we have the power to turn it around? I'm not suggesting that we lie! Don't get me wrong. I do believe that there are a lot of advantages out there for the consumer in this market. Look at how many are in higher rate loans. Look at the recent spike in the refi market.

I am suggesting that instead of sending "just listed" postcards, we should be sending "just sold" or "just closed" postcards. Pointing out that if you sell your lower priced home at a 5% discount for example and buy up at that same discount, you are "making" not "losing" money. Even more so if you are getting that new loan at a better rate.

If we "advertise" the activity that IS going on (ie. loans approved, sales written, closings,etc) that could wechange public perception at the local level??

I believe that by doing that on an individual level as a group, then on a national level, we could have a very powerful effect. Can't hurt! The alternative would be to just sit around and watch!