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Metro Detroit Real Estate Voice

Timely tips and news from Metro Detroit real estate expert, AL BLOCK, serving all Detroit suburbs, focusing on the Tri-County area of Macomb, Oakland, and Wayne Counties.

Agents make so much money? What the heck do they do to deserve it?

By: Al Block
Saturday, February 24, 2007 12:10 PM

After reading a postfrom Peter Coy on Business Week's blog, read some comments from the public and was shocked, yet not surprised, to see the attitude towards real estate agents and the fees we charge.  Therefore, I was compelled to leave comments which arewritten below.  I believe it applies here and want EVERYONE to give me more reasons why our services are valuable and what are the costs of doing business that deplete our bottomline.

Attached to this post is an article from the Orlando Realtor's Association that tells you a list of 180 things that actually take place.  If you are a buyer and not a seller, the list would primarily focus on carting people around to hundreds of homes and offer expertise in property resale, value, negotiation, etc..

 Here is my take from the real world as to why it may cost so much.

The first reason and the main reason, real estate agents/brokers assume all the risk.  In most cases, it is like hiring an attorney on "contingency".  We put up all the costs to be in business (office rent, staff, communications, supplies, malpractice insurance, health insurance, gas, auto, utilities, etc.), maintain a market (MLS systems, websites, Associations of Realtors, Ethics and Arbitration controls, etc.), and only charge a small percentage when, and only when, the client achieves their results.  Have you ever hired an attorney in the same arrangement?  I have and it was no small percentage--I paid 35% plus costs.  Crying  Attorneys serve an essential function in our society but in my case I could not believe the guy had the nerve to charge me for copy paper, etc.. in addition to what I already paid.  But, hey, I agreed to it in writing because if I would have lost, the attorney would have been out lots of time and expenses, and not even charge me one red cent. (Are they still copper?)

Second, the average consumer we deal with has never even heard of something called "self-employment tax".  You may typically know the term FICA because it is taken out of your pay check.  If you are an employee of a company,  the company is paying about 7.5% on your behalf in addition to what you contribute.  In the case of most real estate professionals, that 7.5% comes out of their pocket, not the company's.

Last, why can't real estate people be paid minimum wage, like those at fast food restaurants and big box retail stores?  Well, for most Americans, their home and real estate represents a vast portion of their assets.  If you owned a Ferrari do you take it to the $2 automated car wash.  Well, you might.  But most wouldn't knowing the car costs $200,000.   The average home costs about as much as that Ferrari and most want a highly skilled, professional dealing with it.  I tell my kids,  "you want more dough, get in the know".   For the most part, real estate agents with higher skill levels will make more income than those of lesser competency.  I may a little biased; check out what I know.

 Let me know what you think?

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Comments

Lisa Bachek
Member Since '04

Lisa Bachek said:

I have to say this was a eye stopper tag line!

There is a difference between a Real estate agent & a Realtor(TM).

Do you know what is ?? The difference is huge!  

I am a Realtor (TM) ,  I never refer to my self as a real estate agent. I beleive in the code of ethics & practice them. Maybe it is those just real estate agents giving us Realtors (TM) the bad name. Tell your clients the difference.

February 24, 2007 11:43 AM
Grace Gorenflo
Member Since '05

Grace Gorenflo said:

Real Estate is just WEIRD.... and the general public does not understand how the business works. Most do not know we are independent contractors since the Brokerages name (in my area) must be used (more prominantly) in all advertising etc... Additionally, I have mulled over the commisions we charge and have come to the same conclusion as Al. For services that charge a service fee or tip.. food service 15-20% for tip and that does not include the food of coarse, hairstylist - tip 10-15% , most home repair services charge a trip fee and there are many many more examples. It all comes down to educating the public and perhaps NAR should focus on this aspect next in their national ad campaign, but in the meantime it is up to us to explain the deal to as many as we can.

February 24, 2007 11:50 AM
Grace Gorenflo
Member Since '05

Grace Gorenflo said:

More.... I also know that some of the new companies and individuals that sell other peoples wares on ebay charge a 35% commision on the final sale price.. they do include all fees for this service but WOW!!!

February 24, 2007 11:57 AM
Dan  Grammatica, e-PRO
Member Since '05

Dan Grammatica, e-PRO said:

Self Employment Tax - you had to me remind me didn't you, Thanks

Your right most sellers don't know about that and really don't care about YOUR INCOME, They care about THEIR INCOME AND INVESTMENTS.

view CT Listings at http://realestatetorrington.com

I love referrals

February 24, 2007 12:53 PM
Joe Carideo
Member Since '07

Joe Carideo said:

Whenever there are commission objections, I try to explain as honestly as I can how a co-broke commission works, then explain how the company split works. After they find out exactly how "little" the REALTOR actually puts in their pocket for the amount of work they've done, they're quite surprised.

Of course, whenever they ask if I'll cut my commission I answer very calmly and firmly with "No, next question" or "I'm sorry, I can't do that". It gets the point across and lets them know that I'm a stong negotiator who will be acting on THEIR behalf.

February 24, 2007 12:53 PM
Todd Clark
Member Since '06

Todd Clark said:

In both my seller / buyer presentations I have a breakdown of how the commisions are split and a breakdown of all advertising and how much we get. I then do a further breakdown all other costs (Gas, Advertising, taxes, Everything...) Then I give them the article from NAR how much the average agent makes per year after taxes. Once they realize that after advertising and taxes and all other costs involved, they make more than the average agent. Then tend to stop questioning how much I make per home I sell.

Todd

February 24, 2007 1:17 PM
Debbie Wiseman
Member Since '07

Debbie Wiseman said:

I think there is another aspect of our job as a Realtor that clients and the public, don't think about - we have to be counselors.  How many times have things just about fallen though at the last minute and we have to jump in and sooth our clients feelings, or when things get emotional we have to be a buffer between seller and buyer,  or when a deal goes south and we have to  deliver this news to our clients and  start all over again with the process.  This is addition to all the paperwork, advertising, website and online technology, CE classes and keeping up with a ever changing market.  The list goes on and on - somewhere in all that is the most precious thing - Our Time.  

Jackson and Cass County Missouri Real Estate

http://www.jacksonandcasshomes.com

February 24, 2007 1:32 PM
Mary Welch
Member Since '04

Mary Welch said:

Yes, I agree with Debbie, we certainly are not charging for our time. We do so much more than paperwork. An attorney does, they don't break it down. Well, they do, it is so much an hour. I would gladly take that route and do a set fee per hour but then I would have to keep track of all the stuff I do for free so I am not sure I would be affordable.

I have often thought my dentist or doctor charges too much, but I would never flat out ask them if we could negotiate their fee, they supply a valuable service. I wonder what has made the public think we don't provide a valuable service. Opps, maybe it was US? Well, not us, but others in our profession?

February 24, 2007 1:44 PM
Rhonda Doty
Member Since '05

Rhonda Doty said:

How do we change the publics view of us?  I love Real Estate and being a Realtor, but I hate the way people act towards us and I get real angry when I read all the negative stuff about us or articles on how to negotiate a lower commission.  I also hate all those website like www.hungryagents.com that just lower our values even more.

February 24, 2007 2:07 PM
Mary Welch
Member Since '04

Mary Welch said:

We are living in a D.I.Y. world. We will change the public opinion of our services one person at a time, but if we are ALL working to that end it will be quicker. I actually have a good attorney. But the profession he is in keyholes them all. I actually don't worry about it. Just do my professional thing as a Realtor/Broker and don't leave the house without my blinders.....

February 24, 2007 3:22 PM
Carmen and Jeff Bills
Member Since '07

Carmen and Jeff Bills said:

We are constantly asked about reduced rates. We always say you get what you pay for! We do not discount and it shows in our succes rate. We work hard for what we do, many times that has meant being on the phone with a client at 12 or 1 in the morning because they are nervous about there sale or their 1st purchase. I have played counselor, decorator,cleaner, you name it on many occasion..but I never complain(well maybe only to my better half once in a blue moon)but I do it because I love what I do. That in the end shows that we were truly worth our full commission!! I cant tell you how many times our clients have thanked us for helping them through a sticky situation, and gladly paid our fee!!! They were also glad they did not go with one of those reduced rate companies!

February 24, 2007 3:26 PM
Al Block
Member Since '04

Al Block said:

In reply to Lisa Bachek's comment:  I do understand the distinct difference betweeen a real estate agent and a Realtor(tm).  The reason for the generality in this forum is that I can not assume that everyone in the audience is a Realtor(tm).  Even though a recent court case has allowed the use of the word "realtor" as just a general term for anyone selling real estate, I would rather use the term real estate agent.  This way I am being inclusive of everyone selling real property, not just the best folks who subscribe to high ideals and a Code of Ethics. :-)

February 24, 2007 4:50 PM
Jackie Hawley
Member Since '05

Jackie Hawley said:

I don't spend too much time justifying my fee. This is what I offer and this is what it costs. You're hiring my experience, my track record, my reputation. I charge what I do because I'm worth it. I have a full time assistant and two full time buyer specialists. My clients aren't neglected when I'm busy or when I take a day off. When I go on vacation, they are still serviced by the same team, not by another agent who is taking care of my business when it isn't interfering with theirs. If they feel they can get the same level of service from someone else for a smaller fee - well go ahead and I'll see you in 6 months when your listing is now stale. There is no better feeling getting that call "Remember me? Do you still want my listing? I'm willing to pay." Not better than sex, but it still feels r-e-a-l good.

February 24, 2007 5:25 PM
Lonn Dugan
Member Since '07

Lonn Dugan said:

Agent commissions have to be as high as they are because the deals that actually close subsidize the availability of professional help for all the idiots that manage to TRY to buy or sell without actually accomplishing anything.  Sad but true. You think this a bold idea, or maybe I have gone too far?  Stores charge enough to those of us who pay to cover the cost of shoplifting.  Think about that for a minute.  If it were not for the real estate shoplifters, I would be glad to cut my fees in half.  As it is, I barely make a decent living, working 70 hours a week.  All because of this "shoplifting".

February 24, 2007 9:44 PM
Jackie Hawley
Member Since '05

Jackie Hawley said:

Lonn,

Good point. I've just never had the stones to tell a seller (or buyer) that they're paying for the ones I didn't collect a check on.

February 24, 2007 10:34 PM

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