A couple of days ago I wrote a post intended to bring agents' attention to a widespread problem I've observed (a scarcity of agent contact information on websites) in "Why So Many Secret Agents?".
What ensued was a very lively - and interesting - debate on stealth marketing, which I enjoyed.
However, I wanted to make sure this point wasn't missed:
- by all means offer lots of great content
- certainly you don't need to get right in their faces
- do try to make sure your site complies with your state laws
But for gosh sakes post your contact information where your interested CONSUMERS CAN FIND IT!
What good is having all this great information if you don't make it easy for them to get to the source: YOU!
You might also consider that your value to the rest of us as a handshake partner is enhanced when the likelihood of buyers actually asking you about our listings is increased. C'mon, bring us an offer!
I realize I'm probably preaching to the choir, so choir members, how about spreading the word to those P2A members in your sphere?
OK, I'll get off the soapbox now.