Tonight, 60 minutes rendered Realtors® more justice than none, after all.
Frankly, Redfin, et all, is nothing but an Internet FSBO which stands for Frightened Sellers of Buyer’s Offers (FSBO).
I welcome discount brokers into our business because competition has always proven to be healthy, yet, the strongest always prevailed. Lets not forget that 60 Min. only interviewed a couple of Redfin’s happy customers. Naturally, they would not expose their unhappy campers.
In my corner of the world, there have been dozen of “Discount brokers” in the past five years and they either folded on their own already or they are struggling to survive forced to recalibrate their tune to increase their commission to 3%, or more, to buyer's agents to attract more customers soon after sellers or buyers realized that they weren’t such a bargain after all. Last year, many a seller listed with reputable Realtors® after they expired with discounters. Even Exit Realty Corp. International (I don’t totally recall the entire article but it may be just in Florida) announced in the South Florida Business Journal at a press release last month that they are now going back up to a minimum of 3% to buyer's agents because the Corp. is losing too much money.
Furthermore, I can’t fathom any customer going into a Sales and Purchase Contract for something as important as purchasing a home by simply looking at pictures on the internet unless the buyer is an exceptional and eccentric multi-millionaire odd-ball. Perhaps Gary Szolosi, the math major, can enlighten me as to the secret of discount brokers like how Redfin can be profitable by charging only $3,000 per seller transaction, pay a commission to agents and give back buyers over $3M in one year, not counting their operating overhead.
Let’s face it, gang, FSBO concept has been around for a long time. If FSBO was such a fantastic buying or selling vehicle since its inception, then the Realtors® industry ratio to FSBO would have reversed itself a long time ago (92% success rate for FSBO and 8% for Realtors®).
We are skilled professionals in our industry and are as indispensable as doctors are to the medical field; attorneys are to the BAR; rocket scientists are to NASA; and politicians are to politics (maybe that last one is a bad example).
So, tomorrow, wear some Right Guard® deodorant, (it works under the left arm pit too, you know), display your Realtors® pin and proudly march triumphantly to that listing appointment.
John