In light of the recent tug-of-war attitude between buyers and sellers, my standard routinely yet diversified and costly advertising campaign is not demonstrating any signs of effectiveness.
I am thinking of placing “anvil dropped on the head” bold advertising approach classified ads in my local newspapers to provoke customers out of their comatose state:
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Wanted: Serious Buyers to purchase a property. Buyers must produce a true pre-qualified letter from their lender of choice to me upon our first meeting. Must have at least 20% cash for down payment or more plus must have enough money to pay for their own closing costs. Most importantly, buyers must be sincere to not waste anybody’s time and be ready to purchase within one week or preferably less. In return I will provide you with knowledge, diligence and expertise to help you attain your goal promptly. Call: John at…
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Wanted: Serious Motivated Sellers. Applicants must be willing to work within the parameters of his/her local real estate comparable; must listen and follow my professional advise without arguing. In return I will aggressively market your property suitably; I will find you a qualified, no-nonsense, buyer to purchase your property in short period of time. Call John at ….
Do you think that approach will make any difference?
John