This morning, I received a beautiful piece of marketing with a BIG BOO BOO.
This was a flyer for a 1M+ home. The photos were gorgeous, the description enticing, all the information I would have wanted was in there.
The flyer mentioned that the seller was an owner/agent.
All the contact info was at the bottom . . . including . . .
AN AOL E-MAIL ADDRESS!
WHA?
An agent who owns a million plus home SURELY can afford to have their own domain e-mail addie?
Agents, be aware that when you use AOL, Yahoo, Hotmail or Google etc for an e-mail address, you are undermining your branding (as these portals are your competition!) and possibly limiting the possibility your message will be read by many viable prospects because of either incoming or outgoing spam filters.
The only time an AOL addie is a good thing is if you travel a lot, because it is more easily accessible in remote areas or foreign countries. So it's good to have as a backup.
The only time a 'portal' addie is a good thing is for when you submit to search engines or send off for anything that will get you back a lot of spam.
Brand yourself. Get a domain and use the e-mail from it.
I sure hope she can sell that beautiful home . . .