|
|
The Chicken Chart
So… where does your business fit along this handy chart...
|
|
No website - They claim to be content with current level of business… And I’m the queen of Spain - C’mon now, what businessperson doesn’t want more revenue? How about shrinking costs or augmenting efforts of the current staff? |
|
|
With a website - Either they built one in-house or had a designer do one for them. It may be uglier than sin, or it may be all tricked out with Flash and Ajax… but now there is a lighter wallet, expectations to meet, and still no sales. |
|
|
Using marketing methods, but has no formalized plan or goals - A bank runs an online contest to give away a TV… except that nobody is coming to the site to see the promotion, so the webmaster’s cousin ends up with a new TV since they are the only two people in town that ended up knowing about the contest.
Another case is where the webmaster is given a goal by upper management. However they are not given knowledge, resources, or the time to achieve it. |
|
|
Formalized plan and goals, but no intention of following them
- farms out the process to a specialist. However, the troops hamstring the marketing efforts when administrative-minded egos become bruised. You know the type - they love meetings for the sake of having meetings? |
|
|
Companies found an Internet Marketing method that works and are making a positive (but small) return on ROI - It is exciting to see this happen. I’m not saying the Internet will make every business into Amazon or Ebay, but I can guarantee a positive ROI.
- How much is a customer worth to you over the life of their business (and referred business) through back-end sales?
- If your customers aren’t looking online can you at least build reputation or buzz for your business?
- Are there other revenue sources on the web that you qualify for by becoming an online market leader (speaking engagements, book deals, JVs with related markets, etc.)?
- Can you find qualified talent that is going to your competitor?
These companies have found the first thing that works for them and now they are in the black. They’re also starting to see how sales, marketing, and PR meshes with the computer mumbo-jumbo rather than them being two separate realms. |
|
|
Companies using Internet Marketing methodologies to increase revenue via sales and leads.
These companies start thinking laterally to capture other related revenue streams. |
|
Good Shot Lonn |
| From Matt Larson
<< Read More at Reliberation.com
|
|
|