Springboarding from my previous post about Service Areas......
Many of us in the Northeast work with aging consumers who are looking to move to warmer climates, at least for the winter. Florida, New Mexico, Nevada, Arizona, Georgia, the Carolinas, all seem to be popular, but there are others. Conversely, there are people in other areas of the country who may want a summer place or permanent residence in my area. So I've been thinking about how to tap into my "extended service area" thereby generating referrals for myself and others, preferably in the P2 community.
Here's my thought. Create a page on my website that identifies Agents in the areas most popular with this population including links to those Agents' websites. I would also ask that this be reciprocal. I also would ask each Agent who is on this page write a short description of their area and it's specific qualities. It would appear as though most of us who post here do not overlap too much, if at all. I could also create pages by region or state, with different areas highlighted (for example, Florida West Coast, East Coast, etc.)
The question is: How do you track that traffic? Do you ask the potential Buyer to tell the recipient Agent how you found them? Do we rely on the recipient Agent to be honest? Or, is there a way to identify Buyers who start on your site and end up on another's in another state and then follow-up with that recipient Agent? Am I even making sense anymore?
Just another crusty old New Englander trying to enter the 20th, (oops) 21st century! LOL!
Cathy