I'm trying to firm up my marketing/business plan for the coming year.
In my mind, it looks like the group that most benefit from todays' market would be homeowners who bought their first home 4+ years ago, have equity in their homes (as the values increased even though they've recently overall adjusted) and have great credit.
Homeowners who bought their first condo, townhome or modest single family home that planned to "move up" in a few years would have a great opportunity to move up into a home with more square footage and maybe a yard that they might not have been able to afford 2 years ago.
If we were able to concentrate on these homeowners, and they put their homes (which are still affordable to get new first time homebuyers into the market) and "move them up" into the mid range homes they couldn't have afforded a couple of years ago, would that not move the market a little? Just thinking... I feel they are in the best position to make a change right now, which could be advantageous to all. Question is: How to and would it be the smartest move to market to these particular homeowners right now?