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Cindy Hartman's Southern Maryland Real Estate news and views...

Southern Maryland Real Estate News and Views, maryland real estate information and maryland real estate market information

Who is in the best position to stimulate todays' market...

By: Cindy Hartman
Thursday, November 15, 2007 2:59 PM

I'm trying to firm up my marketing/business plan for the coming year. 

In my mind, it looks like the group that most benefit from todays' market would be homeowners who bought their first home 4+ years ago, have equity in their homes (as the values increased even though they've recently overall adjusted) and have great credit. 

Homeowners who bought their first condo, townhome or modest single family home that planned to "move up" in a few years would have a great opportunity to move up into a home with more square footage and maybe a yard that they might not have been able to afford 2 years ago.  

If we were able to concentrate on these homeowners, and they put their homes (which are still affordable to get new first time homebuyers into the  market) and "move them up" into the mid range homes they couldn't have afforded a couple of years ago, would that not move the market a little?  Just thinking... I feel they are in the best position to make a change right now, which could be advantageous to all.  Question is:  How to and would it be the smartest move to market to these particular homeowners right now? 

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Comments

Sagine Morgan
Member Since '06

Sagine Morgan said:

Cindy,

You are correct! The move up buyer is the best client right now to find as buyers. However, we come across the same situation, those homeowners may have taken their equity out and now have no more money to put down on the new house thus wanting more money out of their house than it can give to them.

However, I agree with you that those are the best buyers right now. When I come across one with plenty of equity to pay me and have a check at closing, I always tell them to think of their current home as "sunk cost" (accounting term meaning a cost that can't be recovered) and negotiate a much better price on the new purchase.

The ones that agree with me have gotten great deals on their new home but some of them are still dreaming.........

November 15, 2007 2:53 PM
Karen Weger
Member Since '05

Karen Weger said:

Yes. That is great. Stage 2.

November 15, 2007 9:34 PM
Mike Farmer
Member Since '03

Mike Farmer said:

One of the problems with upside down home sellers is that it usually winds up with the agent being beat down on the commission.

Mortgaged to the hilt is a red flag for me. I'd rather move along. Yes, find someone with equity, then educate. Very good.

November 16, 2007 5:37 AM
Steven Burnett
Member Since '06

Steven Burnett said:

In my MLS, I can find homes that have sold BEFORE a specified date, thus providing me with a pretty good list of homes that have been lived in for 4+ years or more.  There will be homes in the list that may not be what you need, i.e. the home may be currently listed, but there won't be many.

Look at your county's tax record search functions to see if you can sort a search based on closing dates.  Maybe?

November 16, 2007 10:04 AM
Cindy Hartman
Member Since '05

Cindy Hartman said:

Hi Steven -that's kind of what I was thinking - our MLS Tax records have a field for transfer dates - so I think that's the way to pull it here.  Just need to think of some kind of wording etc. to market to these homeowners.  It really is a good time for this particular group.

Cindy

November 16, 2007 12:47 PM

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Cindy Hartman
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