So I've heard recently that 96% of viewers of real estate sites will leave a webpage when they see a Realtor's photo. It was mentioned by Mark in a post a few weeks ago about photos on a business card, but what's your opinion of a photo on a website, particularly the homepage? This statistic suggests that a first time visitor to a website doesn't want such a personal online experience and turns away from pictures.
But I would think you could argue it both ways. If the picture is of professional quality and placed well on the homepage, that would seem to actually be more inviting or welcoming. I'm sure the results are mixed, but I'm curious if anyone has done any tests with and without a photo to determine if there is an actual difference in length of stay. What are your thoughts?