This morning as I so often do, I was heading to Dunkin Donuts for my morning coffee. I don’t go there every morning but do definitely visit a couple three times a week during the winter. I prefer their coffee over all of the foo foo and overpowering flavors that the other guys serve at twice the price. Dunkin’s coffee is just a nice smooth cup of coffee at a reasonable price. What happened this morning was so simple but went a long way to make me feel pretty good. When I walked through the door, the usual crew was there working hard. I barely made it through the door and one of them shouted out above the crowd “extra large coffee here sir”. She had to notice that I pulled up, walked in the door, remembered how I have taken my coffee in the past and went ahead and made it. I proceeded to the front of the line gave them my two bucks, said thank you very much and was out of there in probably 30 seconds flat. I felt like a VIP. You may think this is kind of silly but this day in age there’s not too much of that going on….if it does, it’s rare. It certainly put a smile on my face and here I am about 12 hours later blogging about it.
How does this relate to real estate? On a slightly larger scale than filling a coffee cup we are providers of a service….customer service and satisfaction is our goal just the same as that girl going the extra mile to have my coffee ready for me. It seems so often to me that many agents are just about getting the deal done. It’s just a job to many. To that buyer or seller it is one of the biggest decisions in their life and they have entrusted us as the experts in our field to help them. “What a privilege”, I say!
It takes such little effort on our part to get to know someone a little bit and gain the ability to anticipate some of their needs. Think about it a little. This girl that probably makes minimum wage pouring coffee all day long and provided the best example of customer service that I’ve seen in a long time…..anywhere. How many hours to you typically spend with a client? 15?....20?.....30? We’ll go with 40 as an example. With the average home sale these days in the $250,000 range at 3% that’s $7500/40hrs….that’s $187.50/hour. For that kind of money we should be treating our clients like royalty for the short time that we are with them. The Dunkin Donuts girl certainly obtained greatness at a mere $7.00 an hour. What’s your excuse?