Have you tried just mailing to your sphere?

We were asking that same question about 6 months ago. Then we hired a marketing coach.

We found out that it wasn't necessarily what we sent or who we sent it to - it what was we said.

We discovered that our marketing message was not powerful enough. We learned that we needed to give the recipient a strong, compelling, urgent call to action in order to get them to call. We needed to have an offer they could not refuse - something they just couldn't get from anyone else.

We also needed a way to capture and track people who called us for information. Having our office phone or cell phone on our mail piece produced no calls.

The company we hired had the whole package. Our coach helped us develop our marketing message. He gave us customizable letters and postcard templates geared toward the type of client we were marketing to. (FSBOs/Expireds/Buyers/Sellers/etc.)

He had the lead capture system.

What we know now is that we were doing some of the right things and didn't know it. Once we tweaked and improved what we were doing then figured out what wasn't working and changed it we started getting results.

Click here for recorded information that may help you. http://www.jointodd.com/teleclasses.php - No affiliation

Hi Pete or Theresa.  Thank you for the post.  How long have you been using Todd's marketing techniques?  Looks like he has everything covered, but before I spend money I need to know for sure it will show results.  Has anyone else used this company?

Jana

Jana, there was a couple of mentions on Join Todd and switched to Joint Odd. Check out the search of Jointodd at the Reliberation search on the top of the post.

We have been with Master Your Marketing since January. We listened to Todd's recordings for months and then waited until he came to Minneapolis so we could meet him in person before we decided to "Joint Odd". LOL

Since then we have been slowly adjusting what we were already doing while at the same time putting 3 additional marketing systems in place. He recommends having at least 4. He considers a "system" something that gives you at least 2 deals per month. I think he has 20 or 30 systems to choose from. I attended his workshop in Minneapolis again in May for a refresher. He also has a 2 or 3 day workshop in Colorado for people who are members his program.

We have spent lots of money on other systems in the past. With Master Your Marketing we liked the fact that their information was practical, something we could implement, and was producing results for other local agents we met at his workshop.

It's less than $100 per month for a year of one-on-one coaching plus the recorded coaching calls and constantly updated postcard, print ad, and form letter templates.

I think the thing we have had the most success with is Todd's pre-listing package. We get the listing about 99% of time now.

We spent thousands with other systems and have nothing but unreachable leads to show for it.

Pete

I have done Just Listed and Just sold to neighborhood. Picked up once in a while listings or listing appointment. I like what Pete mention message needs to be strong and urgent to make the receiver at call.

Gail,

I don't believe in statistics; but expect a 1 to 2 percent return on postcards. The general consensus of my competitors and enemies is the same....1 to 2 percent.  You can hire the best marketing team and use the highest quality paper or scribble something down on standard stock paper.....1 to 2 percent return.

And I am agog about a return like that.