I am always looking for ways to get more business plus I am always looking for more ways to help my agents at www.americasbestagents.com and I was wondering what you think it is worth to you to get more business?
I use to be on www.e-agent.com and paid close to $1000 a month but I got about 20 leads a month and some of them were really great...but the leads quit coming in so I stopped it. I also tried out www.clicksmart.com and paid $500 monthly for the 3rd spot but got no leads, at least no good leads. I also paid $150 a month which has been reduced to $99/monthly with www.housevalues.com The only reason I keep it is because it sends out new MLS listings to my 650 buyers as soon as the listings are listed. It is all sent automatically, I do nothing and my buyers think I am working so hard and if they buy they buy from me...it has worked pretty good so far. I have tried lots of things and wasted a lot of money so that is why I put www.americasbestagents.com together. (I know where the money is going and how it is spent) I only charge $99 a year to be one of America's Best Agents and I wanted to raise the price to $150/monthly to be able to get more great buyer and seller leads for my agents. It costs a lot of money to keep our name out there and I thought if I charged more money I could almost guarantee more leads.
You do have to qualify to be one of America's Best agents and now for the $99 a year I give exclusive territories, press releases, Free websites,our logo to put on their websites and all print advertising and the great networking we all have to give each other referrals. But I want to give more but I have to charge more money. I am not making any money now but that is not what is important to me....I just like to help agents succeed and I love marketing and the internet. Plus I believe that the real secret to life is to help others. I get so excited when one of my agents sells a home or gets a listing.
I think branding yourself as the best agent in your town gives a lot of buyers and sellers confidence that they have chosen the right agent. But I think I can help my agents even more. I am working on commercials and jingles and print advertising to promote all of us but it costs a lot of money. I love helping everyone but my husband says I cann't give the house away because now it is costing us money to run this business so I wanted your opinion do you think that agents would pay $150 a month to get more leads to get more business? Do you think it is important to get my agents more leads and recognition?
I always look at it and compare it to an ad in the newspaper $150 a month isn't much. A full page one time ad in the news paper or a magazine can be anywhere from $2000-10,000 and I hardly get any leads when I put money in print advertising. Plus TV advertising is so expensive.
I have so many great ideas I want to do but I would have to charge more money. How much would you pay if you could get 8-10 more listings or sales a year?.....Ginny