It happened. I took a buyer out for the 2nd time and they didn't sign the Brokerage Agreement. Thought it would be ok and they went out looking for themselves. They bought one of the homes in a new subdivision without me. I couldn't believe it. It was a soon to be married couple. I had taken them to dinner and thought we were all on the same page. My fault for not pushing the Brokerage Agreement harder.
How do you create customer loyalty without a Brokerage Agreement? Explaining to them that they need representation did not help. What do you do?