Gloria, I asked more or less the same questions a few weeks back.

With very little knowledge of how to tweak it, I can of changed my website to a specific market - to my surprise, it went from 8 hits to  520 hits on just one day! - and still going strong with hits - but I realized that they are not staying on it - I was encouraged by Lu Cohen to go to Nancy Golliday for tweaking and customizing my website - she is working on my website, and I am confident my website will bring the results I want, by just looking at what she did for Lu's website - and she is not expense at all!  You should give her a call.

I had an ephiany a month or so ago -- and, completely restructured by website (www.ParkCitySold.com) to focus on services w/o a bunch of "fluff".  And, also an information capture tool on every page.  The site also de-empahsized me as a realtor ... so, looks more like a real estate service site.  Basically, I got rid of any pages that aren't focused on a specific need of the clients.  This means MLS Search, Listing Notifications, CMA, etc.  I've also started adding neighborhood specific pages with information on the area and market stats -- and, contact capture form.  I'm still gathering data to see if it was a valid restructuring ... but, retention is up.