My subscription with Realtor.com is up and they have been calling me wanting me to send them $1200 for another year. I have told them that I am not interested in re-upping my membership with them this year. I told them that the value of their service does not support the cost. I said that I do not get good leads (or many) from the service and that it is not worth the money I give them. He tells me that Realtor.com is NOT a lead generation website but they are a tool for getting listings! (Hmm wonder where they got that idea from?)
I inform them that I am not going to give them any money for the enhanced listings because I get much better leads on my own website and a lot more traffic. So here comes the new sales pitch. "Would you be interested in a banner ad for Allen county? This would send traffic to your website." In my usual non-blunt blow off, I tell him he can send me info on it and I will review it.
He emails me and I forget to look over it. Low and behold, he calls me yet again! I think we are not the only ones slow, apparently they are feeling it too. He wants to start his sales pitch and tell me how wonderful Realtor.com is. I interrupt him and ask him how much it is to get a banner ad. He tells me that for a banner ad, that would be shown 10% of the time on on Allen county searches would cost me twenty four fifty. I'm thinking $24.50 a month?? Twenty Four Thousand??? So I ask him again what the cost it. "$2450 for a years membership" he tells me. I explain to him that that is WAY to much money and there is no way I will spend that kind of money on a banner ad. I tell him that I think Realtor.com is way out of line and that their services are not worth the cost. I thank him for his call and hang up.
Wow, what a rip off. It goes from me telling him NO I am not interested in spending $1200 a year for enhanced listings to now wanting me to spend TWICE that for a banner ad! I think they have lost their mind. I have nothing but good to say about my P2A site and how awesome it is that my Yahoo and Google rankings keep going up. Why should I spend $2400 a year to have a banner ad when my P2A site is $50 a month?? Yahoo and Google don't charge a thing and if I do my job right, I can have 1st page ranking with them!
So, BEWARE of where your hard earned money is spent. Think twice next time you are asked to spend more than a couple of hundred of dollars on an advertisement. Make sure you ask other Realtors you know if they get good results from their ad. Also, try and negotiate. Everything in this world is negotiable.
If I am out of business in the next 6 months then we know that it was Realtor.com that kept closings in my pipeline.