You know many times we try and write and write many different sections of our websites and then we don't see an increase in any traffic. Sometimes we just can't understand what we did so wrong. It really does matter how we write our sections and what words we chose. I found that if we get some help ahead of time from someone who knows what to look for then it sure helps.
My brother, James Bridges, who handles our SEO optimization as well as that for other realtors in the area has written a nice article at, http://activerain.com/blogs/globaltrustteam. He highly recommends using Wordtracker for selecting your words. He is a former instructor at the ITP program at the University of Southern California, a former MCSD, and in charge of multiple wevsites.
If you don't want to sign up for word tracker or learn to use it check with James at jbridges@globaltrustinc.com to see if he can direct you to some more resources.