I was surprised to see that here in Central Pennsylvania that a large Coldwell-Banker Franchise left the fold and ship to Prudential. Home Sale Services Group has been a large brokerage in 12 counites here in PA. Their site notes that they made the change for Prudentials enhanced technolgy platform and the ability to be "exclusive" with Yahoo!. I know don't laugh too hard, we have all had P2 putting ours on Yahoo for ages now!
It would seem from an outsider looking in to be more of a "cost" or business decision, whereby my guess is HSG was able to negotiate a sweetheart deal with Pru with lower franchise and advertising fees. It is a considerable loss for Realogy in the Pennsylvania market although they still control the large ERA behomth here.
But I digress, are any of you seeing "flags" changing in your markets?
It would seem to me, in the tight market the "play" may have been to go independent and recoup the 6 to 8% of the GROSS COMMISSION DOLLLAR in franchise and advertising fees to the bottom line that would have increased the company dollar by 20 to 30%.
What are your thoughts?