With the housing market flooded with homes for sale, and some agents feeling the pinch, I just don’t understand what it will take for some agents to understand what it takes to get there listings sold. In my area I am finding agents who are listing homes for what ever percent and only offering a small co-broke, and they end up with a listing that expiries. I have talked to many agents and home sellers in the last few week who call me after they listen to my radio show and I tell them all the same thing. If you want to sell sooner you need to offer a better co-broke. Yes it is that simple. I have been offering great co-brokes and me listing are selling in short order.
I also feel the agents who are charging the home owner 5 to 7% listing commission and only offering an average 2 to 2.5 co-broke are not only wasting the homeowners time and money, they are also setting themselves up for failure. I have been counseling my sellers to raise the co-broke before they consider lowering the asking price of the home. I let them know this will have all the agents trying to sell there home first.
My thoughts on this is, agents you need to work for your sellers more and worry about yourself less. If you do this, it will always come back to you…