I read this the other day and thought it would be good to share with other agents about our market and our career.
Real estate agents today are entering a period they may not have been through before. It is a time of uncertainty and danger; a time of heightened worry about future developments ranging from interest rates to oil shocks.
The most sacrosanct investment hitherto imaginable (The American dream of the single family home) has been shown to be subject to the same market fluctuations as every other "safe" investment, if pressures great enough are brought to bear. Our country has gone from surpluses to huge deficits, another $57 billion has been requested for Iraq, Osama is still out there and the price of oil keeps climbing while the dollar keeps sinking. We are bombarded daily by pundits with instant opinions about how dire the latest statistic or development will be for us all.
Certainly, as a nation and as an industry, we have some problems (I know: it is politically incorrect to say "problems - one is supposed to use issues." Well, folks, they look like problems to me!), but in comparison to what our parents and grandparents bore, this is NOTHING! This is a situation that can be remedied by hard work, sound business practices, judicious use of truly valuable technology and confidence.
When Franklin Delano Roosevelt was inaugurated President in 1933 (and, no, I wasn't there!) just about everything could not have been worse. The panic of October 1929 had ruined the world economy. Grown men sold apples on the street, begged for odd jobs and waited in lines at soup kitchens for some sustenance to sustain them, as they struggled to feed their families. My own father, one of a family of 10 children, was fed corn meal mush three times daily and felt lucky to get it. His baby sister was so hungry she ate paint off the walls of their home and died of lead poisoning.
It was a story repeated daily, everywhere. Farmers lost their lives work. Thrifty people lost their savings. Joe Kennedy listened to his shoe shine boy boast about making money in the stock market and realized if his shoe shine boy was speculating, it was time to bail out of the stock market, miraculously avoiding the common disaster. (We could have used a clairvoyant like that a year or so ago.)
It was against this background that a solemn President took to the microphones to try to communicate with all Americans. He reminded all of us that the nation's "common difficulties" concerned "only material things." That is also true today. "Only a foolish optimist can deny the dark realities of the moment", he proclaimed. "...Compared with the perils which our forefathers conquered because they believed and were not afraid, we have still much to be thankful for...This great Nation shall endure as it has endured, will revive and will prosper. So let me assert my firm belief that the only thing we have to fear is fear itself - nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.? Truer words were never spoken.
And, so here we find ourselves in a time of crisis; with no guarantee that things will improve, with no absolute protection against how bad this will be except our own talent and work ethic. Many people are afraid. Folks, it's time to realize that opportunity is lurking out there, even now.
We've got this problem exactly where we want it!
As my Father used to say: "Now we'll find out who the real tough guys are."
Look around. Do you see the most successful people in our industry concerned? Yes. Do you see them quaking in their boots and acting like Chicken Little? No.
Neither should you.
Whenever an economic model becomes uneconomic, adjustment and correction follows just as surely as May flowers follow April showers. For a multitude of reasons, the entire residential real estate business, with few exceptions, became a nonsensical parody of responsible home ownership over the past few years and the hangover has set in. There are plenty of people to share blame: those who encouraged Americans to use their home as a piggy bank to buy things they could not afford out of cash flow; those who preached the endlessness of appreciation, those who encouraged people to purchase homes they truly could not afford; institutions that made loans on anticipated appreciation instead of quality of applicant and fairness of the economics of the purchase; banks who solicited home equity lines of credit and made spending equity as easy as using a debit card; those who encouraged a continuing recruitment and hiring of countless unneeded and redundant agents; there is plenty of blame to go around.
Now we will see who the real tough guys are. Substitute "professional real estate people" for "tough guys" and you get the idea. Someone once posited that if all the money in the world were taken away from all who had it and everyone started over again that in ten years, the same people who were wealthy before the redistribution would be, again. Whether you believe this or whether you don't, here's what you had best consider, in my opinion, if you want to come through this period better than before, if at all.
Ask yourself these questions:
- Do I really want to make real estate my career? If you're not sure, or not committed, please leave the business and clear room for those who are.
- Do I understand that unless I am successfully participating in the Internet with my agency or brokerage, I am not included in over 80 percent of the business? If you don't want to learn how to participate, please leave the business and clear room for those who are.
- Am I ready to work harder for every client and every sale? If you are not, please leave the business and clear room for those who are;
- Does the current situation have me literally paralyzed, unable to think positively or map out an aggressive strategy? Please leave the business and clear room for people who are not paralyzed.
- Am I willing to apply sound methods of selling with the brilliance of technology that makes me effective? If you are not, please leave the business and clear room for people who are willing to adapt.
In every crisis lies opportunity. On March 4, 1933, President Roosevelt closed his remarks thusly: "We face the arduous days that lie before us in the warm courage of the national unity; with the clear consciousness of seeking old and precious moral values; with the clean satisfaction that comes from the stern performance of duty by young and old alike."
It may not be 1933, and we may not be in the midst of a depression, but I submit that a reapplication of the values and attitude invoked back in those truly awful times can bring us through these difficulties. This is no time for whining, this is time to remember that others have had it worse, that we have triumphed over difficulties before, and that we shall do so, again. Now we'll see who the real tough guys are.
We are nearing the bottom, the economists say and recovery is expected to begin in earnest around the first of the year; gradually gathering steam through 2008 and getting back to a good climate by 2009. The situation reminds me of the old saw about what differentiates a coward from a hero. It goes like this: The only difference between a coward and a hero is that a hero is brave a little bit longer." Be brave a little bit longer. Things will get better.
By Michael Parker