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Update on Clark Howard, FSBOs on MLS, REALTOR.COM for FREE!

By: Janet Carpenter
Tuesday, April 10, 2007 7:30 PM

I just want to bring this to the forefront again, especially for Realtors in Georgia.  Other states are affected as well... see list in last blog posting.  This discussion involves www.iggyshouse.com and Clark Howard's posting on his website.  The main problem with this posting is that MANY people think Clark Howard is an expert in protecting consumers' rights.  The posting is below, and I hope each of you affected in your states will follow suggestions in contacting Clark Howard.  I get tired of getting kicked without a reaction!

Clark Howard promotes the fact that FSBOs can now get on the MLS for free! AND, Realtor.com!


Here are his show notes from Wednesday, April 04, 2007

 

FSBOs can now get on the MLS for free

About one-quarter of people do a FSBO - or For Sale By Owner - these days. If you are doing a FSBO, Clark wants you to know that you are still going to have to pay some money in commission. When a broker or agent brings a buyer to your home, you may have to pay two or three percent. It?s still a deal because normal fees are six or seven percent commission. The problem is that people don?t know your home is on the market. Your home needs to be on the Multiple Listing Service in order for the word to get our there. But that is about to change. There is a new site known as ?Iggy?s House? that puts people selling their own homes on the MLS. It?s not available everywhere, but California, Texas, Florida and New York are the big states. In addition, Iggy?s House is available in Oregon, Washington, Indiana, Kentucky, Tennessee, Virginia, Georgia, Michigan, Illinois, South Carolina, North Carolina, Maryland, Massachusetts, Connecticut and Colorado. Clark has no idea what kind of experience you?ll have with Iggy?s House, but he wants you to know about it. It takes a couple of days for your home to appear on the site once you?ve signed up. But it?s worth it. About 70 percent of homes are sold through the MLS.

 

http://clarkhoward.com/shownotes/2007/04/04/

  
We can innundate him with postcards and letters explaining our professional services and the value we bring to the table as Realtors®
 

How to Reach Clark Howard

Clark Howard, the Channel 2 Action News consumer advisor, can be contacted several different ways, and here is how you can send him a message or submit a story idea.

 

Clark does not have an e-mail address at WSB-TV/Channel 2. However, you can call the Consumer Action Center at 404-892-8227.

 

You can also send a letter to Clark at the following address:

Clark Howard
c/o Consumer Action Center
1601 W. Peachtree St., N.E.
Atlanta, Georgia 30309

 

Clark can be heard daily from 1 p.m. to 4 p.m. on WSB-AM 750 radio. Listeners who want to dial in to his radio show can do so by dialing 404-872-0750.

 


 

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Comments

Ronda Kaufman
Member Since '06

Ronda Kaufman said:

Thank you Janet. I will be contacting him...

April 10, 2007 6:44 PM
Mark Cohen, Broker
Member Since '03

Mark Cohen, Broker said:

THere are no FSBO's on my MLS in Florida.  Only listings from member brokers are allowed.

April 10, 2007 7:07 PM
Anson Simque
Member Since '06

Anson Simque said:

I'm a member of two different boards in Florida and have never seen a FSBO on the mls either.

April 10, 2007 7:15 PM
Lew Corcoran
Member Since '03

Lew Corcoran said:

Here in Southern NJ, there are FSBOs on our MLS.  However, they have to be loaded by a real estate agent.  Some brokerages are willing to list FSBOs in the MLS for a small fee (such as $495), and the amount of commission paid to the Buyer's Agent is shown.  This is usually done in hopes that if the FSBO doesn't sell, he or she will later list with that Broker.  All in all, I don't think it's a bad idea(however, my broker won't permit me to do it.)  It does give the FSBO ample opportunity to sink him or herself and provides sufficient proof that in most cases, you really need an agent to actively list, market, advertise and sell your home.

April 10, 2007 7:45 PM
Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

Lew, I agree ... this way FSBOs have a chance to see what it takes and in many cases list anyway ... but, in many cases they do sell! I sold my own house that way about year and half ago.

Here in Illinois, the easiest way to tell if it's a "listed FSBO" is looking at what type of listing it is, if it's an Exclusive Right to Sell you should be fine ... if it's an Exlusive Agency, chances are you may be looking at a FSBO ... as with everything there may be some exceptions. The problem is that some agents still don't know the difference and don't know how to deal with it once they come to show a home and it has a FSBO sign in the front yard.

I have done quite a lot of research into the flat fee MLS listing companies when I opened up my office in 2005 and I found couple different approaches to this.

1. There are some companies that charge $$$, put the listing in the MLS and Realtor.com and let the sellers do their own thing (though legally the listing Broker has quite a lot of duties he/she should perform) ... they are "mass-producers" ... they list HUNDREDS of these ... can they service these even when only within the legal boundaries? I'd doubt it.

2. There are small, one-man companies that list maybe 30, maybe 50 of these and somewhat keep an eye on what is going on with these listings.

3. There are small and medium companies that have a wide variety of services they offer ... from Full service (or I should rather say full service and marketing) to flat fee (just list in the MLS) programs. And this is I would say where I belong as well ... that's why I might have a different opinion about all this than some of you. This third type of company simply gets listings on a case-by-case basis, depending on what the market calls for and what seems to work best for the seller ... it's all about being flexible. I have regular listings and I have flat fee listings. So what if I take a listing for a minimum fee ... chances are, it's a repeat client of mine or someone who just wouldn't list unless they could stay a FSBO ... it might be a seller who's going to be recommending me left and right, who doesn't want anything else other than being in the MLS and on the internet and therefore expects to pay the lowest possible amount (and believe me, I'm happy I don't have to do Open Houses, print advertising or none of the other time or money consuming activities) ... plus it's a listing that I can advertise if I want to and I may get a bunch of buyers thanks to this listing as well. And ask any of my sellers ... they will tell you that they get way more service than they ever expected ... simply because I do stay in touch with them, do "work" these listings, do negotiate their contracts and do stay in touch with them after they sell. I just talked to one of them yesterday ... she told me "I wish it would be you who sells my home" ... well, you know what? So do I! ... right now, she is offering 3% commission to the buyer's agent (on a house listed at $408K) and another 10K bonus if it closes by mid May ... when you do the math, just like I did, you are going to wonder why don't they just LIST FULL SERVICE? ... well, there are simply people who want to be in charge of what is going on and they want to keep the chance to sell on their own without having to pay commission ... can you blame them?

I have worked for both, a big traditional real estate company as well as my small business and as much as I would love to get paid as much as possible, I know that the market is not going to change for me ... I have to adjust based on what the market calls for.

April 10, 2007 9:23 PM
Larry Hann
Member Since '04

Larry Hann said:

I think people have to be careful here in contacting Clark Howard. If the responses are reactionary and not well thought out, you'll probably be providing him with additional ammunition. There was something similiar on the Bloodhound Blog earlier this year where one of the posters questioned the value offered by professional realtors. My sense was, though I didn't read all the postings, that realtors really tore a strip off this guy, but few talked about their skills as realtors and why they were a valuable asset for their clients.

Here in Canada CREA (the NAR equivalent) is in a bit of a battle with the competition bureau because they are trying to keep discount realtors out of the MLS system. That's a rough summary, maybe someone else from Canada can flesh it out a bit.

April 11, 2007 5:06 AM
Tim and Susan Fennell
Member Since '06

Tim and Susan Fennell said:

I agree with Larry.  Any comments you send to Clark could be taken out of context and/or misunderstood and misrepresented.  Clark's mission is to help consumers save money.  He happens to believe that going FSBO is a way to do that - and, in some cases it is.  

Ours is not the only professional service he recommends consumers attempt on their own.  I heard him talk about how easy it is to prepare your own will as long as your assets were less than a certain amount (I don't remember the amount but it was very high -- much higher than mine LOL).  

I figured, why not give it a try... I'm a pretty bright guy.  If Clark can do it, I can do it.  Well, the more I delved into all the different laws and scenarios, the more I realized that I was in way over my head.  Sure, I could do it myself and save a few bucks but my heirs may very well suffer a loss because of my ineptness.  I decided it is a job for a professional... I'll stick to real estate and leave the legal stuff to attorneys.

I really do believe that Clark's advice may be dangerous for many people even if he is well-intentioned.

April 11, 2007 5:50 AM
Lonn Dugan
Member Since '05

Lonn Dugan said:

Somebody could write a good letter, post it here, and then we could copy and forward...  

April 11, 2007 5:58 AM
Janet Carpenter
Member Since '06

Janet Carpenter said:

I agree with Larry and with all those who also agree with him.  That is more what I had in mind rather than just griping.  I am going to think about that 'letter' Lonn.  I think we should provide Clark Howard the benefits of using a Realtor... same things that we use to sell ourselves to sellers.

It is explained on www.iggyshouse.com that they use a brokerage to enter the information on MLS and REALTOR.com.  If the listings attract buyers, I'm more than sure that this brokerage will get the leads.  AND, they can have them.  This site allows agents to sign up, but then give 75% of commission back to the buyer?  THIS agent says "NO!"  Again, this type of site stomps all over agents!

There are comments about adjusting to the new business models and that this is just what we have to deal with.  I disagree.  We can do something in the line of education the public about these companies versus a Realtor.  

April 11, 2007 8:14 AM
Sagine Morgan
Member Since '06

Sagine Morgan said:

Mark,

I am in South FLorida, PAlm Beach county, and the FSBOs do get on the MLS as Unrepresented seller. They pay the $600 flat fee and all the showings and negotiations go to the owners directly........

They also get on Realtor.com and some even offer a Showcase package.

Sagine

April 11, 2007 11:16 AM
Janet Carpenter
Member Since '06

Janet Carpenter said:

Thanks, Sagine!  Again!  I am keeping your email as a knowledgeable agent who is paying attention and knows what she is talking about, not just blogging!

April 11, 2007 4:46 PM

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