While putting together a business plan for next year, I've been pondering the best way to get e-newsletters out to clients. The goal is to utilize low cost marketing while continuing to add value. Clearly, e-marketing is much less expensive than postage...and much more green!
Do I:
- Use the solution offered by my broker which is a hands-free solution for $30 a month that I can add custom articles to,
- Subscribe my sphere to rss feeds and use that instead of an e-newsletter
- Only send out e-postcards on a monthly basis
- Send out friendly emails from my Point2 branded email one time per month with market updates
- Send neighborhood updates via MLS on a monthly basis
What have you found that works the best for you?