Hope all of you have had a happy new year. I have been zeroing in on some of my websites, blogs, and networking sites the past few days and made myself a little laundry list of 2008 projects to stay focused on. Point2 and Active Rain has been extremely beneficial to my business as a result of the blogging and using the right key words. I also use Real Town Blogs and my Point2 Agent Website Blog. Normally at least one of them is on page one of Goggle. Goal #1. Keep Blogging to help my colleagues with ideas and to the public to build business and relationships.
I started SEO's in late October (Search Engine Optimization) The results have developed into my unique visitors increasing 10 fold. Continuing to use analytic tools and optimizing my ads, I hope to continue to increase that more in 2008. However my goal is to spend less on pay per click and increase the Free search engine opportunities out there. Goal #2 - Be more efficient on web marketing through Goggle, Yahoo, Ask, Dogpile by placing the right ads, keywords and bids.
In 2007 I connected with Linkedin.com which has been great for building relationships with my CIO's (Centers of Influences) This social business media has been ranked above Facebook and others. Facebook is great for a profile and running listing ads. For you younger agents, I would recommend getting into the social groups of facebook. Xing is another great business Social building site especially for international connections. I suggest you pick 2 or 3 of these and do a good job participating once or twice a week. Goal #3 - Continue to be involved in the business, social networking on the web and in person to help my colleague's and build business through referrals.
2008 will definitely be another challenging year for our industry, however, I "Expect the Best" and really believe we will continue to see improvements by working harder and smarter.Those of us on ReLiberation are fortunate to have a wealth of knowledge at our fingertips for motivation, ideas and support.
Have a blessed 2008. Mike