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I was just thinking...

Seeing Past Next Month

By: Mike Farmer
Wednesday, November 28, 2007 4:48 PM

There have been posts here relating to short-term vs long-term thinking. Throughout my business career I have noticed the two mindsets and have come down heavily in favor of the long-term mindset.

I have also come to realize that the long-term mindset can be learned; however, it is much easier if someone naturally gravitates towards that way of thinking.

One thing I have come to believe is that success in business is almost impossible unless the business person adapts a mentality that sees beyond immediate security and immediate gratification. Much has to be sacrificed short-term, in most cases, in order to achieve long-term success. There is risk involved, also. Risk is a part of long-term success.

Some agents who have worked with me and failed never became comfortable with the risk, and when short-term gratification didn't come in their safety zone, they bailed.

Investment, risk and sacrifice. These are not easy concepts to embrace. Some people are terrified with the prospect of borrowing money to keep a buisness afloat long enough for it to succeed. They want security and garuantees, and there are none in free enterprise. That is why the payoff is great when it succeeds -- conversely, the losses can great if it doesn't succeed.

 To me, this is what every new agent, and every agent at a crossroads during a slowdown has to come to terms with. I don't think a person can be happy in business if they don't first come to terms with risk, investment and sacrifice. As we have said before, a real estate license is a business license.

Uncertainty is not for everyone, and I suggest to people all the time, that if they don't have the stomach for business, there is nothing to be ashamed of -- find a secure job in the industry and accept you weren't cut out for business. Hell, in a way, it is nutz to start with. You have to be a little off to embrace risk, investment and sacrifice and go forward like a wild-eyed zealot into the unknown.

But if I have any advice to anyone who is not happy with the uncertainties of business, it is -- come to terms with it, or you will not be happy.

 Mike from Savannah

 

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Comments

Howard Arnoff
Member Since '03

Howard Arnoff said:

Greater risk offers the potential for greater reward. You must believe in yourself and your ability to succeed and then put a plan in place in order to accomplish your goals, both short term and long term.

November 28, 2007 4:19 PM
Mike Farmer
Member Since '03

Mike Farmer said:

Howard! Are you off vacation?

(let's see how long it takes the star bandit to steal some stars.)

November 28, 2007 4:27 PM
Howard Arnoff
Member Since '03

Howard Arnoff said:

Mike, first I just starred it again for added protection, and 9 days was quite long enough thanks. It was tough on Monday trying to remember what to do again but I got the hang of it by today.

November 28, 2007 4:31 PM
Mike Farmer
Member Since '03

Mike Farmer said:

Yes, it's tough getting wound back up -- glad to hear you"ve adjusted.

November 28, 2007 4:38 PM
Mary Welch
Member Since '04

Mary Welch said:

Very good Mike. I don't have on a blue shirt so I am not color coordinated with you guys but I thought I would break up the monotony. I love your posts.

November 28, 2007 8:35 PM
The C Team
Member Since '04

The C Team said:

Mike, very good post.  Like Mary, I enjoy your posts, thanks for sharing.

November 29, 2007 12:02 AM
Mike Farmer
Member Since '03

Mike Farmer said:

Thanks Mary and C

Mary, you need to come take your position back. You are the true sidebar champ.

November 29, 2007 6:07 AM
Mike Farmer
Member Since '03

Mike Farmer said:

The bandit got me anyway, Howard. LOL

November 29, 2007 7:08 AM
Cathy  Clark
Member Since '06

Cathy Clark said:

So many people got their licenses when Buyers and financing were plentiful and Sellers were juggling multiple offers. I fall into that category. But I had seen a slower market as an assistant and knew it could not sustain at that level.

The "easy" market just could not last and I went into long-term planning mode in mid 2006 while we were still going strong.  Education, reaching a new demographic, relying less on my Broker and more on my own abilities, getting out of the traditional "box". My market is relatively small and there was too much competition for local Buyers and Listings and I could only see it getting worse, which it did.  

Now, with some attrition in the profession and the market segment I've been developing over the past year, it appears that the investment is going to pay off.

It has been difficult during the slow-down but I believe my long-term approach is about to reap many benefits.  Being in business for yourself is scary at times and requires a commitment of time, money and very often a lot of patience.  It's all cyclical and the only way to stay for the long-term is to plan for it.

It didn't like my stars, Mike.

November 29, 2007 8:19 AM
Chantal Gakwaya
Member Since '06

Chantal Gakwaya said:

I'm putting your stars back up on the board for you Mike. You've taken the time to give us good advice and you deserve a 5 out of 5.

BTW ~ can you give us newbies some tips on long term strategies?

November 29, 2007 9:21 AM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

Mikey, stars schmars . . . you are a master and stars shine around you  . . . take that one star ninja and know that karma's a biyatch . . . LOL

November 29, 2007 10:05 AM
Brian Wilson
Member Since '07

Brian Wilson said:

Great post, Mike. Long-term success always seems to require short-term sacrifice. This post was a great reminder of that.

Brian Wilson, Zolve.com

November 29, 2007 11:28 AM
Mike Farmer
Member Since '03

Mike Farmer said:

Thanks, everybody. Yes, I was kidding about the stars -- I can't begin to tell you how little that means to me. It's actually humorous.

Chantal, for me the most significant long term strategy is Search Engine Marketing. I am investing money, time and effort in a long term online strategy that may not fully begin paying off until another couple of years. I started in earnest about four years ago filling the pipeline, optimizing my site, developing a plan for social communities, developing a lead capture system and developing a follow-up system.

It hasn't been all that expensive, although all the costs add up, however, it has taken a lot of effort. The hardest part was in the beginning when I was only getting 5% of my business through internet efforts.

I had to go on faith it was the right way to go. This year I will have done approximately 80% of my business through internet efforts.

The other "investment" has been to juggle finances in the beginning and take the risk that long term it would pay off. I can't begin to tell you all the juggling I've done. But now it's on a steady course.

I think the main thing is to envision the long-term goal then committ to it. Along the way I've had to adjust the plan continuously. I have had to invest time ,money and effort into staying informed about the lastest technology and the best practices of our industry. This is all long-term -- although short-term goals are necessary to get from A to B to C. I have chosen at times to forego easy routes for short-term security and have chosen to do it "right" (my best idea of what is right).

I'm sorry I haven't given more specifics, but it is such a broad range topic I can't write out all the various aspects without boring everyone to tears.

If you have a specific area of long-term planning in mind, I will be glad to give it a shot, but, like I said, SEM is the most important to me now.

November 29, 2007 12:26 PM

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