Lately I have been concerned about things local. I like local. Local is where people move. No one buys nationally. My house is local. I work locally. Local real estate is different than national real real estate. Locally speaking, local is where it's Read More...

Once again I tested the registration to view MLS listings and the no-registration. I recently changed IDX solutions so I thought I would test the two methods again. The first week I went with no-registration which in this particular system allows the Read More...

The old saying – “ You have to spend money to make money ” – is as true now as when the saying was originated. However this idea can be financially disastrous if an agent hasn’t first gained business sense and skills. Conversely, ignoring this saying Read More...

There once was a town in the midwest where all the townspeople got together and decided to outlaw real estate agents. They renamed the town - Fisboville. Everything was pleasant in Fisboville - in the beginning, that is. Sellers placed neat little signs Read More...

One thing I have noticed as I begin implementing my new SE marketing approach is that connectivity between front page hotlink, landing page and related blog does some positive things to search engine placement. Within just a few days I have gone from Read More...

Yesterday, me and a friend/associate of mine went to a neighboring state to look at an industrial investment/development proposal. The lady who was heading the project met us and gave us a tour of the area and a rundown on the development proposal. For Read More...

Beautiful Cottage in Cabbage Town! Act now, this home won’t last long! Light and Airy! Great Potential! Price - $58.95 Bedrooms – uh…. Baths – let me get back with you on that Read More...

(see the uncut version on the message board) In relation to online listing presentation, I am going back to basic information and subordinating listings to a greater long-term concern. The basic information was good enough for me, anyhow. I am of the Read More...

Okay, since Ol' Number Five doesn't want to HIJACK any threads, let me propose this question here: What would happen if MLS was done away with? M Read More...

Rather than take a defensive stance, or an offensive stance for that matter, against the discount model, I prefer to take an objective look at it. Can it work? Is it limited? Can it sustain itself nationally? Worldwide? What are its weaknesses? What are Read More...

I would like to congratulate P2 on their Google placement for my area keywords. Many keywords which I show up on second or third page, P2 shows up on page one -- and some are neighborhood keywords and I am featured when you click on the P2 link -- so Read More...

So, why do agents need to be information literate? Simply put, it is required in order to be successful for the long run. If being a real estate agent for short-term gain is the goal, then a person may be able to hustle a few listings, deplete a sphere Read More...

So, buyers have information – lots and lots of information – but, are they information literate? Here is an excerpt from CILIP.org: “Information literacy is knowing when and why you need information, where to find it, and how to evaluate, use and communicate Read More...

The days of sellers controlling information and manipulating buyers is pretty much over. Buyers are becoming informed and savvy. Buyers have so much information at their disposal that they can quickly discern and combat manipulation. The listing descriptions Read More...

So, I was thinking this morning -- what if a website (and I am not mentioning any names, although if BK and The Wacky P2 Crew are reading, that's okay) developed a function where you could create a personalized home-buyer page through one of the functions Read More...