Once again I tested the registration to view MLS listings and the no-registration. I recently changed IDX solutions so I thought I would test the two methods again. The first week I went with no-registration which in this particular system allows the Read More...

The old saying – “ You have to spend money to make money ” – is as true now as when the saying was originated. However this idea can be financially disastrous if an agent hasn’t first gained business sense and skills. Conversely, ignoring this saying Read More...

There once was a town in the midwest where all the townspeople got together and decided to outlaw real estate agents. They renamed the town - Fisboville. Everything was pleasant in Fisboville - in the beginning, that is. Sellers placed neat little signs Read More...

One thing I have noticed as I begin implementing my new SE marketing approach is that connectivity between front page hotlink, landing page and related blog does some positive things to search engine placement. Within just a few days I have gone from Read More...

(see the uncut version on the message board) In relation to online listing presentation, I am going back to basic information and subordinating listings to a greater long-term concern. The basic information was good enough for me, anyhow. I am of the Read More...

Okay, since Ol' Number Five doesn't want to HIJACK any threads, let me propose this question here: What would happen if MLS was done away with? M Read More...

So, why do agents need to be information literate? Simply put, it is required in order to be successful for the long run. If being a real estate agent for short-term gain is the goal, then a person may be able to hustle a few listings, deplete a sphere Read More...

So, buyers have information – lots and lots of information – but, are they information literate? Here is an excerpt from CILIP.org: “Information literacy is knowing when and why you need information, where to find it, and how to evaluate, use and communicate Read More...

The days of sellers controlling information and manipulating buyers is pretty much over. Buyers are becoming informed and savvy. Buyers have so much information at their disposal that they can quickly discern and combat manipulation. The listing descriptions Read More...

Showing duplexes, triplexes and quadplexes can be a nightmare when trying to coordinate between all the renters who are not cooperative to start with. The last two days I have been working with an investor who wants to buy a multi-family home and it has Read More...