Lake County, IL real estate blog : Marketing high end luxury rehabs ... any good tips?

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Marketing high end luxury rehabs ... any good tips?

By: Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner
Thursday, July 12, 2007 9:07 PM

We might have a chance to tap into higher-end luxury rehabs in well established communities and I was wondering if anyone has any good tips on marketing these in a slower market. I am looking for advice for anything "special" in addition to doing regular marketing that we always do. Any tips will be greatly appreciated!

Comments

Member Since '03	Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said: Come on guys ... help me out here! ... you know ... it's about real estate ... the stuff we do for living? Is there nobody here who has experience with marketing higher price point rehabs? July 12, 2007 11:41 PM
Member Since '04	Radley Reiff said: I have a little, what do you want to know? July 12, 2007 11:49 PM
Member Since '05	Jana Davis & Virginia Houghton said: Educate your seller. That is if they need to be rehabed. Right now people are writing low offers especially on the properties that need work. So tell them to expect that. Also price it just below the last sale, kind of reverse of what we were doing a couple of years ago. Jana July 13, 2007 12:40 AM
Member Since '06	Joe Schutt said: Michaela, also check into 'who's who in luxury real estate.' It will help get it out tehre to the world. There is also the luxuryhomesnetwork.com that may help. Also, we are working on a paralell site concept right now. We will be doing one that is totally luxury and the other is the work horse for everyday. Try that and see how it works. This way your are working your luxury site as a niche in Google and everywhere else. Just do a standard site for it so it is free and come up with a cool name for it. we have MassLuxuryRE.com and GibsonSothebysCollection.com. The luxury side hasn't gotten totally up yet, but we are working on it. Good Luck!! July 13, 2007 8:31 AM
Member Since '07	Candice A Donofrio said: LA Times and NY Times Online . . . great demographics and bang for your buck. Also, medical and legal publications . . . place small classifieds. July 13, 2007 9:13 AM
Member Since '03	Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said: Jana, I guess I didn't explain it as good as I could. This property would already be rehabbed. The rest of you guys, thanks for your ideas. ... well, not sure how lab's tongue will help me out but I'll still count it in as "good to know" :-) July 13, 2007 9:29 AM
Member Since '06	Joe Schutt said: Wall Street Journal on line might be good too... July 13, 2007 9:43 AM