Once you get your commercial schedule check it closely.  If you're showing on CNN try to get the same slot at FOX even if you have to pay a little more.  You're probably going to get some late nights and early morning mixed in with the rest of your run.  My late night results were always better than the rest of the schedule.

One of the best campaigns you can run is to buy the first slot after midnight on broadcast or cable and run one commercial every weeknight forever.

Cable around here was cheap enough to do a half hour real estate show and co-op the time with lenders, decorators, painters and what have you.  There are three brokerages competing in the tv half hours currently. One airing Sat. morning one Sat 5:00pm and the third Sat. late night.

For all you brokers out there this is great exposure for an office with listings and at least a dozen agents participating weekly or bimonthly.

Lonn,

Also make sure you have a link from your website over to these commericals or better yet frame a spot in right on your lead page to your website. I don't have to tell you but this will build further credibility in your market place even more so if you can frame it in and show it right on your website much like ESPN, or MSN.

Our office used to do a bi-weekly show and it never did produce many leads. But I think the format was boring and somewhat stale. Best of luck with yours though.

John C. Palmay

Hay Lonn,

I did a commerical for 30 days on fox and I had no calls from it. I know Tammy Frye has been doing them for over a year, you should ask her about it. I dont think it is worth it, but that is just me. I get most of my calls from my radio show on Sundays. I will give you the inside scoop, I am also going to be doing a tv real estate show on Saturdays. The show will be called Morning Real Estate with Larry Bertok. If you want you could come on and talk about Mich. market. Take it easy Lonn.

I actually intereviewed with the company that produces these ads, I believe I did.  They started with Chiropractors, moved on to mortgage lenders and banks and have now targeted realtors.  

We're getting a few REALTOR ads on our cable here and they aren't looking so great.  If you're working with the company i think you are, Lonn, I felt that they did good quality for what it was -- i.e., a fill in the blank commercial developed so that any realtor could use it.