A very important sales skill is mastering the ability to create urgency - but that is tough in this market (maybe not yours if prices are still appreciating?).
The right price on the right house still does the trick. Read that again. It's simple, but powerful.
Many buyers are frozen right now. With price depreciation it is hard to turn shoppers into buyers. In most parts of the country there just might be a better deal next spring...
Have you ever heard the phrase, it's hard to ride north on a southbound horse <LOL>,. So.... With all this horsing around... What is to be done?
Maybe it's Better to find people who really need to buy / sell / move
I have been focusing on investors, growing families, those relocating for jobs, downsizers who have health issues or arthur in the knees. These last need to sell their two story homes and buy a ranch or a condo.
As the listing agent, you have to price right to attract real buyers. This is true now more than ever.
As a buyer agent you have to spend more time with people in needs analysis to find out what they really want (IN THEIR HEART - IF THEIR WILDEST DREAMS CAME TRUE). Mostly you have to get them to do a brain dump to get the head stuff out of the way first. This takes time and the creation of a real relationship.
But first, you need to fill your funnel with REAL buyers and REAL sellers.
To this end, I am starting to recommend DOORWAY SITES to coaching clients, focused on special needs, indicating your understanding of those needs and special services for such needs.