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Real Estate Going to Video !

By: Lonn Dugan
Wednesday, April 16, 2008 7:46 AM

Many of you know I took a position last fall helping other agents sell homes.  After 6 months of work, my cable channel is ready to launch...  It's not self promotion because I don't want you to buy anything...  I just wanted to update my friends here.  You may be seeing more services like this around the USA in the coming year.  Will keep you posted as to how the public responds.  In a YOUTUBE and BIGSCREEN Generation, we expect that this will go over pretty big.  Check out the Channel 13 news story to see the great press we got locally! 

#######   

Real Estate Toledo ~ HomeFinder  Channel 100 ~ In the News! 
 
Read The Blade Report,  Where Channel 100 is predicted to "Assist With Market Turnaround" 
 
Watch Channel 13 News Report, which reports that Channel 100 is "A New Way To Find What You Want"
 
HomeFinder Channel 100 is Launching April 17, 2008 as a 24 hour real esate channel and companion web site.  It's billed as "A Better Way To Find A Home".  There will be a half hour show featuring homes for sale for each region of greater Toledo.  The more listings that are sponsored by area Realtors, the more focused each show becomes.  As the channel matures, there will be a show for each neighborhood.   

Participating Brokers and Agents to receive increased market visibility and market position enhancing cross channel promotion.  Logos of Participating Brokerages will be featured in many ads.  HomeFinder Channel 100 will be the most advertised real estate marketing platform this selling season. 

Launch Marketing starts this week with Television and Newspaper Ads.  The first shows starts April 17th on Channel 100 and Buckeye VOD.   
 
Join In!  Listings sponsored between now and April 17th will air on the next show, which starts May 1st.  New shows every two weeks thereafter!  Get your listings online plus ON TV.  Sponsorship deadline first and third Thursdays of each month. 
 
Web site online now - featuring TV Commercial!  www.HomeFinder100.com  
 
Broker and Agent Information:  www.HomeFinder100.com/agents.html
 
HomeFinder Channel 100 will be seen exclusively on Buckeye CableSystem
 
Please visit the web site often, and let us know if there is any way we can serve you better. 
 
Sincerely,
 
HomeFinder Channel 100 Team
 
Lonn Dugan, Real Estate Manager
Buckeye CableSystem
HomeFinder Channel 100
www.HomeFinder100.com 
 

Quick Links: 
Home Page > www.HomeFinder100.com  
Agent Info Page > www.homefinder100.com/agents.html  
Agent Order Page > http://sponsor.homefinder100.com  
Search Page www.HomeFinder100.com/index.php
 

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Movies and Film Blog » Real Estate Going to Video ! said:

PingBack from http://movies.mediadistricts.com/?p=190029

April 16, 2008 6:49 AM
Gary Szolosi
Member Since '03

Gary Szolosi said:

Lonn, I looked at your news clip and I am just curious as to what is different about this Chanel and the Real Estate Chanel's that have been on cable in my area for as long as I can remember. What is the new part?

I thought this was going to be a new concept but I am missing the new part.

April 16, 2008 11:42 AM
Lonn Dugan
Member Since '05

Lonn Dugan said:

Hi Gary:

Do you have a 24-hour real estate channel in your market?  Does the show include 6 photos with music bed AND professional narration?  Can any agent get on or just the agents of the sponsoring company?  Does a listing placed on TV automatically get on the most advertised real estate web site in town?  And can it all be done for $11 a week or less?    

Around here we did not have a real estate channel - in the past - but we did have real estate shows instead.  A Real estate show used to be a half hour or hour of listings by one company only (the brokerage who made the show).  There were typically one or two still photos at the most.  The show would be on maybe once or twice a week - usually on sunday.  

We now offer a 24 hour channel, with listings by any brokerage, and a companion web site, at an unheard of low price.  Around here, this is new!

April 17, 2008 4:26 AM
Gary Szolosi
Member Since '03

Gary Szolosi said:

Yes Lonn we have had the 24 hour channel here for as long as my old mind goes back. It is a cut above printed since there is sound to go along with the pictures. Any Realtor can purchase time on it for their listings. The draw back is a potential client would have to be watching when your area came up and sit through all the other listings to see your 15-30 second clip. Unlike the web that allows instant access to only the properties they are interested in. Figure out how to make it interactive and you really have something.

April 17, 2008 8:44 AM
Gary Szolosi
Member Since '03

Gary Szolosi said:

Lonn as a side note, I don't want to seem critical of this endeavor because although I am not a big fan of the all night channel, I feel it serves a purpose and actually works for some. I wish you luck in this new endeavor and hope that the Toledo/Mich market booms. It is more people that will move to Florida! The web site associated with the view may not be present here in Fort Myers and may be a great add on. 24 hour promotion of any web has got to increase flow!

April 17, 2008 2:31 PM
Lonn Dugan
Member Since '05

Lonn Dugan said:

Hi Gary:  Thanks for the feedback.  And for the best wishes.  

Yes, sound and motion are a cut above print!  Television is powerful or it would not be the choice of big companies for advertising.  

The web tie-in is huge.  Essentially, our TV show - which has merit on it's own, is also a 24 hour commercial for our web site...  Realtor.com can eat it's heart out... (too bad it is so hard to use).  Not even RE/MAX can afford as much TV!  Think about that for a minute.        

Curious - what does it cost to be on that TV Channel in your area?  Ours is only $20 a week or $249 for the life of the listing.  

BTW: About having to wait for your area to come on Tv...  Our viewers really don't have to wait much...  Our ads are organized by area, and the each area has a half hour show that is available several times a day on the regular channel.  But each show is also available "whenever you want" as a VOD or Video On Demand selection.  It's sort of like ordering a movie from your cable company... only it is free.

Anyway, yes if our market recovers it will create buyers for your market - so ya'wll keep thinking good thoughts and sending them our way - ya heeaa !  : )  

April 18, 2008 5:45 AM
Ric Champlin
Member Since '04

Ric Champlin said:

Must be put up with commercials on this forum?

April 18, 2008 12:19 PM

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