Do you use the same text in the “Public” remarks area of a listing, as you do in the “Only Agent Can See” area? I'm sure you don't but here's a REAL example from the Portland metro MLS:
Public
Immaculate 3BR/2.1BA w/ open flr plan and plenty of natural light. Neutral decor. Maple cabinets thru-out, maple floors in kitchen/nook. Vaulted ceilings in LR and Master. Master Suite w/ walk in closet, soaking tub, and dbl sinks. Upstairs laundry. Minutes to <XXX> Hill Shopping.
Agent Only
Immaculate 3BR/2.1BA w/ open flr plan and plenty of natural light. Neutral decor. Maple cabinets thru-out, maple floors in kitchen/nook. Vaulted ceilings in LR and Master. Master Suite w/ walk in closet, soaking tub, and dbl sinks. Upstairs laundry. Minutes to <XXX> Hill Shopping.
We all know that properly used, the two give the listing agent a wonderful opportunity to provide the public with information they might find helpful (within the local MLS rules), and then probably the ONLY opportunity that same listing agent may ever have to give details to a showing agent prior to any conversation or offer.
How about this in the area which only an agent can see, instead?:
Agent Only
This is really a great home. Very clean & easy to show w/ 60 mins notice. Be sure to point out the new gas heater & 20 yr shake roof to clients. Curtains stay if desired. Please give 3 days to respond to offers (1 owner local, but 2 are distant). Nearby city park complex offers tennis, soccer & swim lessons. Bring your best clients.
As a listing agent, I try not to miss the opportunity to communicate to the max with any buyer's agents!
Phil
