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Nick Coleman

Objection Handling: Overpriced Listing Expectation

By: Nick Coleman
Thursday, May 10, 2007 3:11 PM

Thought it would be nice to continue with a few blogs on the handling different objections that we might run into.  This one deals with the seller who thinks their property is worth more than the market value (not that that would ever happen  Smile ).  Add your thoughts on how to handle this or similar senario.

1. Seller: The Jones just listed their house down the street for $XXX.  And we can always come down later.
    Response: I can understand that you want to get the most money for your home.  That is exactly what I want as well.  You know, however, most people won't even bother coming to see a property that is priced to high.  And, we can potentially miss our buyer because they'll have purchased a different property.  So, do you want to price it above market and not have a chance to negotiate any offers at all?  Let do the right thing and list it at a sellable price.  All we need to do is sign the contract so I can help you get what you want in the time you want.  (note: I'll generally have previously provided a list of sold and expired properties.)

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Comments

Mike Farmer
Member Since '03

Mike Farmer said:

After I have tried persuasion, I tell them what I heard in a conference five years ago - "Let me refer you to someone who specializes in over-priced homes."

May 10, 2007 4:00 PM
Gregory Bain
Member Since '03

Gregory Bain said:

Nick, I thought I was to say "that's a great Idea!" "We can just date this authorization to reduce 30 days from now so I won't need to bother you about it. Sign here! I mean, just in case it does sell by then." Mike, give them my card - I'll take anything I can put a lawn sign on. My new advertising is without price on the flyer or print ads. I just want the telephone to ring. I can put down this coffee cup. Honest I can.

May 10, 2007 4:18 PM
Vicki Reynolds
Member Since '07

Vicki Reynolds said:

Gregory,  You made me laugh.  I am getting call after call about listing homes from previous expireds.  NOW, they want to listen to me, go figure.  We do go to calles for this stuff!

May 10, 2007 4:53 PM
Nina Schultz
Member Since '06

Nina Schultz said:

I just went to a David Knox seminar and the question to the seller should be "Do you want to Stay or Do you want to Sell?

May 10, 2007 5:55 PM
Gregory Bain
Member Since '03

Gregory Bain said:

Nina, once again I FAIL! When did David list a house?

May 10, 2007 6:17 PM
Lorna  Zeno
Member Since '06

Lorna Zeno said:

Mike:  I loved your answer!  From now on I have a new script.

May 10, 2007 7:27 PM
Sharron and Steve Lobman
Member Since '06

Sharron and Steve Lobman said:

Mike, That is a great idea!

May 10, 2007 7:50 PM
Lonn Dugan
Member Since '05

Lonn Dugan said:

So... right now, I am placed on the horns of a dilemma:  I can lie, or I can level... Which would you rather have me do?  (Wyckman)

Do you really want the best price?  You only get one chance to be priced right when the right buyer comes along.  Too high and they keep moving.  By the time you lower it later, you end up selling for less than you could have.  

The fact is, there are agents who don't sell many houses, who want signs in yards badly enough to tell you what you want to hear - and at least the sign might make their phone ring, help them meet buyers that they can sell something else to - but at that price, this house will just sit instead of sell.  So why don't we do what is really best for you and start at $ XXX,XXX  (Dugan)  

May 10, 2007 8:56 PM
Todd Clark
Member Since '06

Todd Clark said:

Mike,

      Great idea! Loved it an Nick you are on fire today!

May 10, 2007 10:11 PM
Don Rich
Member Since '05

Don Rich said:

Mike great line, and I do something similar.  For the seller that wants to overprice his/her home, I just simply state that I do not take all listings and if you want to overprice your home, I won't take yours.  Its a waste of time for all and you will get frustrated at me because your house will just sit.  I know there are many agents out there that will take this listing at your overprice and I would much rather you get frustrated at them.

I have used that line on about 10 occassions and only walked once.  The home I did not get, I ended up listing 6 months later and sold it for 10k under what I originally told him to list it at.  Nice hearing all the different opinions!

May 10, 2007 10:25 PM
Steven Burnett
Member Since '06

Steven Burnett said:

I walked from a "I'll sell if the price is right, and I want $860K" listing this week.  Exact same home sold for $699K 2 months ago.  I think it's BAD advertising for yourself if you knowingly list a home that you feel can't sell.  The neighbors all watch to see how quickly homes sell, and if it sits for months, be sure thay won't call you!

I told the seller that his home, at his price, would sell all the other homes in the neighborhood... a "bounce listing."

I'm watching a "friends" home who I estimated a list price of $389K sit on the market for 355 days now.  It's listed at $415K.  WAY too high.  I didn't get the listing of course because "I didn't know what I was talking about."

May 11, 2007 5:50 AM
Nick Coleman
Member Since '06

Nick Coleman said:

Steven ... I agree with you.  An overpriced home 1) reflects negatively on the agent because it just sits & sits and 2) costs the agent money (they ending up spending more on a property that won't sell than a market priced unit).   My policy is not to take a listing that is more than 5% over market value.  Let the other agents get beat up, waste their time, and spend their money.  I'll catch it on the expired side when they're frustrated and motivated.

May 11, 2007 8:56 AM
Klaus Nicholson
Member Since '07

Klaus Nicholson said:

A straight forward  NO, never, uh uh, works for me.  A very sincere "I can't sell your home at that price", usually wakes them up.  Not as diplomatic as some of you pros posting earlier but efficient.  There are several agents in town referred to as "overpriced Jane or John Doe" and I don't ever want to be ranked with them.  The listings I take also have a built in price reduction during the 30-45 day range.  Be honest give them the best and worst case scenarios and life will be easier for all.

Good Luck

Realtor, Columbus Ga

May 11, 2007 10:05 AM

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Nick Coleman
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Nick Coleman
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