Shortly after I began scouring the "RE.net" I couldn't help but notice this little company called Redfin. I have 77 blogs in my news reader, most of which are written by REALTORS, and many of which regularly write about Redfin.
It seems to me that Glenn Kelman is a marketing genius with a lame business idea. He has listing agents showing homes to his clients and he's got at least half of the most tech-savvy agents in the world marketing his company for him. Every time he opens his mouth his words are spread far and wide by his competitors. He'd love to destroy you and he's bound and determined to do it with your resources and your help. His biggest advantage is that he has a story that the public and the media are dying to hear. Why are we helping him tell his distorted story? Without the publicity agents give this company I wouldn't even know they exist and I seriously doubt Leslie Stahl would either.
Redfin is a company that hasn't accomplished anything substantial outside of garnering a ton of publicity with the help of the real estate community. Why don't we stop talking about them?