I think ladies are the most critical when they see the results of their own picture. I can also see the importance of branding yourself and putting your image on everything you promote.
But seriously, why would you take a cheezy picture with a digital camera when your hair is all messed up, you look like you just woke up and post this same picture on your company website and marketing materials?
I'm not talking about how pretty or ugly people are...I'm talking about the quality of the photo and the care taken to look as good as we possibly can in our photos. After all, chances are your broker is going to post this picture on his website for the general public to see.
What does this say about you when you post an ugly photo?