Welcome to Reliberation Sign in | Help
in
Latest Most Popular Active Watch List Amigos  
Phoenix Real Estate, and More...

Ramblings, ravings and rantings on the Real Estate world

Point2 CEO Blogs on the Performance Index

By: Jay & Francy Thompson REALTORS®
Tuesday, May 22, 2007 8:26 AM

This probably really belongs on the message board (where I just put it), but I know some don't go there (why not?) Maybe someone already put it here and I missed it. Apologies if it's a duplicate...

Wendell Willick, the CEO at Point2 put a post about the Performance Index on his blog at:

http://www.wendellwillick.biz/2007/05/the_mighty_perf.html

Mods - if this needs to be deleted, go for it!  I just wanted to make sure everyone had the opportunity to see it...


Enjoy!

JT

<< Read More at Reliberation.com

Comments

Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

Jay, thanks for posting this! It makes a lot of sense!

May 22, 2007 9:39 AM
Phil Anderson
Member Since '04

Phil Anderson said:

Thank you, Jay.

May 22, 2007 9:45 AM
Scott Simmons
Member Since '07

Scott Simmons said:

Thanks Jay it makes logical sense when you read his post.

May 22, 2007 9:52 AM
Mike Farmer
Member Since '03

Mike Farmer said:

It makes sense, but it doesn't answer the question I posed on the message board - not that that was his intent. I'm just saying, it still leaves me boggled with my problem.

I have started a PI to measure P2's performance on the message board under PI.

May 22, 2007 9:55 AM
Phil Anderson
Member Since '04

Phil Anderson said:

Mike.  

“Thou speakest in riddles and I like it not!”

Wm. Shakespeare

Henry VI

May 22, 2007 10:30 AM
Lucia Brooks
Member Since '03

Lucia Brooks said:

Interesting comment he made about how North Metro Atlanta Real Estate practioners using these blog posts the right way will increse their rankings on search engines!

May 22, 2007 10:31 AM
Mike Farmer
Member Since '03

Mike Farmer said:

Phil, it is all answered on the message board under Performance index,

"Playing the PI game". It was posted by the top agent in Savannah Ga real estate.

May 22, 2007 10:41 AM
Howard Arnoff
Member Since '03

Howard Arnoff said:

Jay, thanks for the link to enable us to understand the performance index better. Many members still question whether the index should be publicly viewable. And you're right, the forum gets far fewer visits from members than Reliberation, I think Reliberation is an easier medium to comment on.

May 22, 2007 10:42 AM
Phil Anderson
Member Since '04

Phil Anderson said:

Thanks, Mike.

And congratulations to Lucia!   Top agent in Savannah!   You go!

May 22, 2007 10:45 AM
Lucia Brooks
Member Since '03

Lucia Brooks said:

Phil,

Stop slammin' the Brain!  He is my friend!

Pinky

May 22, 2007 10:50 AM
Lucia Brooks
Member Since '03

Lucia Brooks said:

I mean; he is my best north metro atlanta real estate friend.  

Sorry, couldn't help myself.  I promise I won't do it again!

May 22, 2007 10:53 AM
Mike Farmer
Member Since '03

Mike Farmer said:

You are my best Savannah ga real estate friend.

That's S-a-v-a....

May 22, 2007 11:15 AM
Phil Anderson
Member Since '04

Phil Anderson said:

Mike and Lucia....."Peace to this meeting, wherefore we are met!"

Henry V

Yes, I'm reading "The Bard" this month....

Next it's Capote's, "In Cold Blood"!   Yes, a tragic story, but I want to see how the listing agent sells that house.... :)

May 22, 2007 11:21 AM
Jay & Francy Thompson  REALTORS®
Member Since '05

Jay & Francy Thompson REALTORS® said:

Phil - you actually read Shakespeare for pleasure?

I don't know if I should be impressed, or afraid.

May 22, 2007 11:26 AM
Phil Anderson
Member Since '04

Phil Anderson said:

With the proper medication it's doable..... :)

I hated it in college, but as I now enter adulthood (HA!) I find it interesting...  I read a primer on it first, that kind of explained everything in layman's terms.  

I did the same thing with "Moby ***" a few months ago.  Primer first, then the novel made sense.  I think....

"Call me Ishmael" and bring me a signed listing contract!

May 22, 2007 11:31 AM
Mike Farmer
Member Since '03

Mike Farmer said:

Phil,

Then you will appreciate what I say to my valet each morning before going to work:

"Give me my robe, put on my crown; I have

real estate longings in me."

--altered From Antony and Cleopatra (V, ii, 282-283)

May 22, 2007 11:37 AM
Phil Anderson
Member Since '04

Phil Anderson said:

Love it, Mike.

(I can't believe RElib replaced the name D,I,C,K, as in Moby, with *s!  What about someone whose name is D,I,C,K?... You can say "cr*p" here, but not ****! :)

May 22, 2007 11:43 AM
Mike Farmer
Member Since '03

Mike Farmer said:

When I get mad at you, I will be sure to call you Richard Cranium.

May 22, 2007 11:46 AM
Lucia Brooks
Member Since '03

Lucia Brooks said:

So, is this Shakespeare guy you are all talking about the same guy who wrote our standard contracts?  The verbiage kinda sounds the same.  Do you know how I can get in touch with him?  I sure would like to give him a few suggestions!

May 22, 2007 11:48 AM
Lucia Brooks
Member Since '03

Lucia Brooks said:

Phil,

You should have just said Moby Richard.  There could be young children reading this blog unsupervised.

May 22, 2007 11:55 AM
Mike Farmer
Member Since '03

Mike Farmer said:

Getting back to Jay's post and Wendell's blog, I was just thinking...

Excerpt:

"It’s a fact that photos that are better in quality and content will be viewed more and for longer periods, than photos of lesser quality and content."

____________________

Not necessarily so. A poor picture may require longer viewing to make out what it is. Also, the viewer may be calling to someone close by to come look at this screwed up photo, laughing their rumps off.

____________________

The problem with this measurement is the assumptions behind it. 4 quality photos could tell a buyer all they need to know, depending on the type of property. I have beach cottages that are small and the rooms don't come out well in photos because of their size. But a couple of photos of the exterior, then a couple of the beach tells this type buyer what they want to know. It doesn't take long to view, then the next pieces of information they want are the area, price and other pertinent facts involved in beach properties.

May 22, 2007 12:12 PM
Phil Anderson
Member Since '04

Phil Anderson said:

Censors everywhere!  Well, I'M not givin' into the man!  Fight the power!  ****!    :)

May 22, 2007 12:15 PM
Jay & Francy Thompson  REALTORS®
Member Since '05

Jay & Francy Thompson REALTORS® said:

That's a great point Mike...

As for Moby Richard, I've tried *several* times to read it. I just can't seem to get through it. It's agony. However, "Call me Ishmael" may be the single greatest opening sentence in literature.... I'm going to try your primer method.

May 22, 2007 12:22 PM
Lucia Brooks
Member Since '03

Lucia Brooks said:

Mike,

That is a good point, seriously, what if someone got up to go to the bathroom or to go have dinner and left the photo in an active window.  I don't think there would be any way to determine if the photo was actually being actively looked at.  Unless P2 has some way to see us through our monitors.  If that is the case we have much bigger worries than our PI score!

I guess they just think that overall it would be a fairly good indicator.  I don't really have a problem with that.  I have always tried to take lots of really great photos of my north metro atlanta homes for sale anyway, so nothing for me to worry about there anyway.

May 22, 2007 12:57 PM
Mike Farmer
Member Since '03

Mike Farmer said:

No, you are little miss #1. I'll bet you send apples to Brendan.

Seriously, though, there are too many variables to distinguish between quantity and quality and how either helps or hurts the listing.

You would actually have to have so much contextual information to devise a good measurement, it would be nearly impossible. So, I just won't worry about it, and I will do what I think is best.

May 22, 2007 1:02 PM
Mike Farmer
Member Since '03

Mike Farmer said:

I forgot to mention Savannah Ga real estate.

May 22, 2007 1:03 PM
Jensy Peralta
Member Since '07

Jensy Peralta said:

I have also seen a few homes that don't have many good photos. What I have done is photograph certain details of the home. Also consider photographing community features that are being offered by living there. You can consider hiring a professional photographer, which can dramatically improve the viewing times and quality of your photos. Keep in mind in a very competetive market, more buyers are being picky about what homes they will actually visit. If we can give them a better "picture" of whats it's like, the more likely they will actually come out and tour the property.

May 22, 2007 1:06 PM
Mike Farmer
Member Since '03

Mike Farmer said:

Yes, Jensy, I believe in good, targeted photos that match the listing.

I think for me it is a priority issue. I want photos to supplement the major informational marketing of the listing, not to be the major part.

May 22, 2007 1:34 PM
Jay & Francy Thompson  REALTORS®
Member Since '05

Jay & Francy Thompson REALTORS® said:

One thing (I think) that's important to keep in mind when dissecting Wendell's blog post or the PI in general....

The example of listing photos Wendell supplied is but one of over 40 factors that make up the PI. And the impact of one person leaving a photo up for an extended time is going to be reduced by all the other viewers of that listing, and the other 39+ factors that make up the index.

The PI is just an *indicator* of your use of the tools P2 provides, as well as a hell (censored?) of a lot of luck. Not every tool P2 has works in every situation or market. You should use what works for you.

Real estate agents are a competitive bunch. Everyone wants to be #1. Look at ActiveRain and their points system. Look at the recently introduced "Trulia Voices" and the "scores" they award (they began to be abused about 15 minutes after it was rolled out).

Like it or hate it, the PI has been *very* effective at motivating a LOT of people to work on their sites. And better sites in the Point2 network benefit everyone. Personally, I'm motivated to work on my site by Google rankings, prospect visits, and converting prospects to clients as that's what puts shoes onthe children. PI *does* HELP give an indicator as to how you're utilizing your site. It is by no means the end all solution. But if it motivates folks, introduces them to new tools and ways to "work" their site, then it doesn't seem all that evil to me.

Hopefully the doody-heads at P2 will continue to tweak and evaluate it and make it more robust and predictive in the future.

(If you don't read the message boards, you won't get the reference to doody-heads. Mike will understand...  :)  )

Jay <-- wondering if the blog software will censor "doody-head"...

May 22, 2007 1:35 PM
Mike Farmer
Member Since '03

Mike Farmer said:

Jay, that's worth 10 more points of street cred. Much more important than PI. :)

May 22, 2007 2:19 PM
Lucia Brooks
Member Since '03

Lucia Brooks said:

Wait a minute, does this indicate that I am being scored on how long people are looking at the sucky handshake listing photos that I am showing on my site, or are we getting scored only when poeple look at our personal listing photos?  It wasn't quite clear in the post.

May 22, 2007 2:59 PM
Mary Welch
Member Since '04

Mary Welch said:

Thanks for posting here, I don't go to the msg boards.

May 22, 2007 3:06 PM
Jay & Francy Thompson  REALTORS®
Member Since '05

Jay & Francy Thompson REALTORS® said:

Lucia - I'm virtually certain it's only based on your listings.

Mary - why not? There is a ton of useful info on the message boards too...

May 22, 2007 4:25 PM
Mary Welch
Member Since '04

Mary Welch said:

Jay, last time I was there, some idiot was grandstanding and everyone was mad at him and Becky was mooning him. Probably before she found her bat. He had kindof sortof asked for help then turned into a jerkwad.

Anyway, I like this format better. Just keep posting here Jay and I will be covered.

..on the cover of the rolling stone....

just wanted to put that song back in your head...lol

May 22, 2007 4:40 PM
Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

I have also noticed a lot less activity on the message board. It helps to check the message board more often ... it somehow keeps me better motivated when it comes to working on my site!

May 22, 2007 5:13 PM
John  Bourassa
Member Since '03

John Bourassa said:

Guys,

Since we are supposed to wash our dirty laundry in teh laundry room,

my replies and and debate are posted on Wendell's page.

Shakespare was illeterate, he had some writing his stuff.

John

May 22, 2007 7:33 PM
Shawn Mendoza
Member Since '06

Shawn Mendoza said:

It's interesting to hear a little inside scoop about the PI.  I've enjoyed using the PI to motivate me to constantly work on my site.  I view the PI as a virtual internet coach. Since becoming a member I have used the PI to help me develop my site. It forces me to explore all the tools P2 has to offer and to continuously improve my site content. The PI has introduced me to internet technology for web sites.  For example, before becoming a member I had no idea what a Meta Tag was but after reading other posts and wanting to increase my score I've learned a lot.  I still have a long way to go but my site has been producing prospects and clients.  After all, that's the ultimate goal....right....getting clients!

May 22, 2007 10:45 PM
Ginger Fawcett
Member Since '06

Ginger Fawcett said:

I spend a ton of time on my photos editing them in photoshop and taking hundreds of them so that I can be certain to get the best portrayal of my listings.  I'm thrilled to know that this can make a difference.  I just wish I had a way to access the stats like he did.  Is there some place we can go to see such detail?  It might make me a much better photographer.

I just listed two new properties that each have the maximum number of photos and I spent hours getting them right.  How do I know which ones are the most interesting to buyers?

Here are the listings I posted (curious what you all think of the photos):

http://220Orrick.websterkirkwood.com

http://9640Litzsinger.websterkirkwood.com

And thanks to everyone who earlier in the year posted about how to become a Realtor.com PicturePath partner.  I just got my approval and it makes posting tours instantaneous.  I love that!

May 23, 2007 3:30 PM
Lucia Brooks
Member Since '03

Lucia Brooks said:

Your photos look great Ginger.  It certainly helps when you have a pretty subject to shoot!

I tend to stay away from posting photos of closets and laundry rooms, unless they are staged.  I think people may drop a home from the list of ones they want to see if they see closets that are cluttered and small looking.  They are trying to get away from what they already have!!

Nice work putting all the photos and verbiage on the View Rooms page.  I never use that page myself, seems kind of redundent to me.  I wish they had a way I could turn it off.  But hey, what do I know!?!

May 24, 2007 7:20 AM
Beth Larsen
Member Since '05

Beth Larsen said:

Hi Ginger,

Beautiful photos, nice use of natural lighting, and both homes were obviously prepared to show well. These photos will give any buyer interested in these homes a very good preview. Even the smaller rooms like bathrooms look appealing. Great job. As an aside and judging by the sunny pics and lovely flowers, this must be a beautiful time of year in your part of Missouri!

May 24, 2007 4:29 PM
Ginger Fawcett
Member Since '06

Ginger Fawcett said:

Just a hint for others...the time of day makes a huge difference in photos.  I originally shot photos of one of the homes late in the day and I couldn't even get them to look good by brightening them in Photoshop.  The next day it happened to be one of those gourgeous crisp clear days (rare in St. Louis) and the lighting was perfect so I went back to retake the photos.  It was amazing how different the place looked.

And yes, my sellers for one of those listings staged the home.  I'm a firm believer in staging in a slower market.  Let's hope it pays off for them.

May 25, 2007 2:06 PM

Add a comment

To post a comment you can sign in using a Point2 ID. Sign in.
Don't have a Point2 ID? Join Point2 NLS or post as a guest.

My Blog

Jay & Francy Thompson REALTORS®
Phoenix, AZ

Jay & Francy Thompson  REALTORS®
Member Since '05

recent comments
"buyers remorse home owner s..."
Jay & Francy Thompson REAL...
"webpage info accessibility..."
Jay & Francy Thompson REAL...
"great new marketing tool"
Jay & Francy Thompson REAL...
"how do we know it s you"
Jay & Francy Thompson REAL...
"a cool blogging story"
Jay & Francy Thompson REAL...
"this is sooo cool new free..."
Jay & Francy Thompson REAL...
"my new baby"
Jay & Francy Thompson REAL...
"my new baby"
Jay & Francy Thompson REAL...
"point2 changes pricing mode..."
Jay & Francy Thompson REAL...
"blog posting question"
Jay & Francy Thompson REAL...