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Ramblings, ravings and rantings on the Real Estate world

Redfin Secures Another $12M in Funding

By: Jay & Francy Thompson REALTORS®
Wednesday, July 18, 2007 9:47 AM

Redfin (remember them from 60 Minutes and the far better "interview" with P2's "Les Stool"?) has secured another round of financing. To the tune of $12,000,000.

Personally I question whether or not they'll ever be able to turn a real profit. If you take all their ventur capital funding, divide it by the homes sold, it turns out they've spent $40,000 PER HOME sold. Of course that number will come down as their volume goes up, but still....

I have no problem with Redfin. They aren't in my market, but if/when they arrive, it'll just be a few more agents in a sea of 48,000 other agents. Time will tell if their business model is viable.

More here...

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Comments

Howard Arnoff
Member Since '03

Howard Arnoff said:

With the market shifting toward a listing agent market because buyers, empowered and armed with information from the internet, feel that they can be self represented and deal directly with the listing agent and maybe save a few dollars on the transaction, won't Redfin's business model take another hit.

July 18, 2007 12:03 PM
Belinda Walker
Member Since '06

Belinda Walker said:

In my honest opinion, only the insane would buy property without representation.  I just can't imagine that happening in droves.

July 18, 2007 12:19 PM
Dan  Grammatica, e-PRO
Member Since '05

Dan Grammatica, e-PRO said:

Doesn't that make you wonder why they won't go into an area with 48,000 agents? There no here (CT) either. Maybe their not in a lot of places?

July 18, 2007 2:35 PM
Vance Remele
Member Since '06

Vance Remele said:

$12,000,000 bucks !!! Jay !! Yikes...

Dan CT can not support this yet, they run into the bigger markets like Zip did, now Zip  is in MA and going strong.

FL,AZ and others if they get pass those, then onwards to Hartford Ct and Torrington, CT ha ha they will need more green by then.. I would think there is a change of program in Redfin also in the works.

It will be fun to follow this...

VanceMart

July 18, 2007 4:19 PM
Craig Barrett
Member Since '07

Craig Barrett said:

Obviously, somebody is betting they are going to be profitable. I think Vance is right, something must have changed over there.

July 18, 2007 6:40 PM
Belinda Walker
Member Since '06

Belinda Walker said:

Also, they can only operate in states where buyer rebates are legal.

July 18, 2007 6:40 PM
Vance Remele
Member Since '06

Vance Remele said:

Bee, there are only 9 states left, soon to be none..

Buzz Remele

July 18, 2007 6:44 PM
Belinda Walker
Member Since '06

Belinda Walker said:

Refin has a blog where they post a lot of things that are going on.  http://blog.redfin.com/

July 18, 2007 6:47 PM
Belinda Walker
Member Since '06

Belinda Walker said:

Then, I guess that's good news for me, Vance :)

July 18, 2007 6:47 PM
Belinda Walker
Member Since '06

Belinda Walker said:

I know they're moving into a new market "back east" because I have a relative who works for Redfin and my staffing mgr asked me for info about them.

July 18, 2007 6:48 PM
Craig Barrett
Member Since '07

Craig Barrett said:

Looks like they've moved into my market today.

July 18, 2007 8:01 PM
Vance Remele
Member Since '06

Vance Remele said:

Redfin locations

http://www.redfin.com/stingray/do/start

Charlie Tuna Realty

July 19, 2007 3:42 AM
Belinda Walker
Member Since '06

Belinda Walker said:

Looks like Chicago is next!

July 19, 2007 10:38 AM
Vance Remele
Member Since '06

Vance Remele said:

Hummm

Wow that some agent list only 13 ?

http://www.redfin.com/stingray/do/agents?direct-section=buy

If I remember right we have a member that joined them...

L/A Exclusive was his tag line.

His photo is not there either, oh well.

Vance

July 19, 2007 11:03 AM
Jay & Francy Thompson  REALTORS®
Member Since '05

Jay & Francy Thompson REALTORS® said:

Vance - that gentleman (LA Exclusive) came back to the message board a couple of weeks later and said he'd quite working for Redfin...

July 19, 2007 12:23 PM
Vance Remele
Member Since '06

Vance Remele said:

hey Jay

Looks like he still with us,

http://www.laexclusiveproperty.com/

I wish he would share some Fin! news with us.

July 19, 2007 12:43 PM
Craig Barrett
Member Since '07

Craig Barrett said:

They've got one agent to service Northern Virginia. I tried to send her an email to welcome her, but got an NDR. I do like their map search.

July 19, 2007 12:50 PM
Jay & Francy Thompson  REALTORS®
Member Since '05

Jay & Francy Thompson REALTORS® said:

Yeah, Thomas is still around, be he's not at Redfin anymore (or at least he wasn't the last time he posted on the message board...)

http://p2a.point2.com/message_board/view_topic.asp?ParentID=49556&page=4&searchterm=

Bottom of page four. He references returning to his previous broker and calls Redfin the "dark side".  Hmmm.....

July 19, 2007 2:52 PM
Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

Yep, I remember Tom's post ... it was interesting to read.

July 19, 2007 3:42 PM
Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

Chicago ... that worries me ... I respect any kind of business model ... but was hoping they would skip our market.

July 19, 2007 3:45 PM
Cathy  Clark
Member Since '06

Cathy Clark said:

I here I thought I had exclusive rights to "dark side".  Maybe it's a different dark side...yeah, that must be it.

July 19, 2007 4:03 PM
Howard Arnoff
Member Since '03

Howard Arnoff said:

Michaela, the Redfin business model is based on doing nothing for the client and getting paid and then rebating a portion of the commission. You can likely perform a better service than that. As Jay said in his personal blog, one of the choices that real estate agents can make is change and adapt and kick some a**. Their agents work out of Starbucks. You'll be fine.

July 19, 2007 4:55 PM
Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

Howard, I'm not so much worried about them stealing business away from me but don't want to deal with them calling me to show my own listings. That's their job.

I can relate to working out of Starbucks ... I can think of only about 3 or 4 contracts in the last 5 years that I've written in the office ... everything else has been form McDonalds, Starbucks, Kinkos, the hood of my car, and couple nearby truckstops.

BUT I know what you meant when you said that they work out of Starbucks :-)

July 19, 2007 5:31 PM
Belinda Walker
Member Since '06

Belinda Walker said:

They don't work out of starbucks.  They work out of an office.  In seattle, they only have 2 listing agents and about 3-5 buyer agents.  Sellers have to go to Redfin office to pick up keyboxes.

July 19, 2007 5:34 PM
Belinda Walker
Member Since '06

Belinda Walker said:

Whenever you have buyers call you out of the blue to see a listing and you have R*dfin in your marketing area, carefully qualify them...A line I use that seems to work is:

Great, I'd love to show you that property.  If you like it and price is right you'll write it up with me, right?

If they hesitate at all, get to why the hesitation.  Redfin does not show properties...they encourage buyers to see them however they can.  I was in their Seattle office one day and heard one of their agents telling a buyer to go to open houses or call listing agent.

July 19, 2007 5:36 PM
Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

I didn't even realize that they did listings too. I thought it was only designed to do the buyer sides.

As long as I don't have to do their work, I'm fine. I've said it once before ... if I'm ever asked to show any of my listings myself without the buyer agent being there (no matter what company it will be), I'll ask for a showing fee to make my time worthwhile.

They would have to do a huge marketing campaign around here to get even noticed considering how big our market is.

July 19, 2007 5:43 PM
Howard Arnoff
Member Since '03

Howard Arnoff said:

As to offices, my understanding is that as of right now, they only have offices in Seattle and the Bay area. As to Starbucks, I enjoy working with clients there as well, however, our firm has two offices.

As to a showing fee, Redfin will show a buyer 3 or 4 properties in a half day tour and if a buyer wants to see more with one of their representatives, they are required to pay a showing fee so it wouldn't be out of the question to require one as well. Their business model, however, is designed to have the listing agent do as much work as possible for them and this is where the "rub" is for real estate agents in their marketplaces.

July 20, 2007 7:41 AM
Belinda Walker
Member Since '06

Belinda Walker said:

My broker model requires agents to home office.  That does cause a little of a problem for me.  It means that I either have to carry my lap top and a portable printer with me to every showing, hand write contracts or go home to print out and meet later if buyers want to make an offer.  So far, it's been ok, but I let it cause me a little stress.

July 20, 2007 8:15 AM
Mipeco Realty, Inc -  Michaela Krestenic, Broker-Owner
Member Since '03

Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said:

Bee, that's what I've been doing ever since I started in RE ... I actually like it better that way.

July 20, 2007 8:25 AM
Belinda Walker
Member Since '06

Belinda Walker said:

I actually think it's best, Michaela.  That way you have time to prepare the contract correctly without someone hovering over you :)

July 20, 2007 5:38 PM

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Jay & Francy Thompson REALTORS®
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