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Ramblings, ravings and rantings on the Real Estate world

Point2 Changes Pricing Model on Standard Sites

By: Jay & Francy Thompson REALTORS®
Thursday, February 21, 2008 1:11 PM

I'm surprised there is no post here about Point2 changing their pricing model on Standard sites.
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Comments

Gary Szolosi
Member Since '03

Gary Szolosi said:

Jay I also think this is a good idea, however the fact that old sites are grandfathered should be amended to sites that have been used and updated in the last six months. If someone is not using the site and has abandoned it, you will never clear them out of handshake with out some sort of purge.

The new fee is very reasonable and something that is free is often worth no more than the price you paid.

February 21, 2008 2:47 PM
Jay & Francy Thompson  REALTORS®
Member Since '05

Jay & Francy Thompson REALTORS® said:

Gary - agreed. I understand grandfathering existing members, but *something* needs to be done to purge those abandoned sites at some point.

I suspect P2 doesn't want to see their numbers drop. There is marketing power in being able to say "175,000 Members". But a "member" is not someone that got a site ages ago and never did anything more than the initial log in, and load a listing.

February 21, 2008 2:57 PM
Velda Miller
Member Since '03

Velda Miller said:

What constitutes "use" for those who are grandfathered in so that they can keep it free?

February 21, 2008 3:27 PM
Jay & Francy Thompson  REALTORS®
Member Since '05

Jay & Francy Thompson REALTORS® said:

Velda - my understanding is there is no requirement for "use". If you had a Standard site prior to Feb 20, you can keep it for free forever.

P2 can (I'm almost certain) track when people log into their sites. It doesn't seem unreasonable to set some sort of guideline along some frequency of logging in to a site to determine use. Maybe something like if you haven't logged in within the last three months (I'm just throwing that timeline out there.)

This was a comment left on my blog. Sounds like a good idea to me:

"I have seen other sites that send you an email once a month to verify your listing is still current. It’s painless and you click on the box that says yes and it’s verified - and you’re done for another month. I can’t imagine it would be hard for Point2 to implement this for ALL listings. If the user doesn’t respond in a timely fashion they move the listing to inactive status until the user responds."

February 21, 2008 3:43 PM
Lee Hannibal
Member Since '07

Lee Hannibal said:

I have seen a great influx of agents in my area all of a suddne start using the standard site so they can post on Craigslist etc. Sometimes I wonder why I should pay

February 21, 2008 7:41 PM
Gail Griffin
Member Since '03

Gail Griffin said:

Quantity or Quality? I think the choice should be quality and P2 should prefer quality sites over the "175,000 members" marketing power. Sending an email once a month to verifiy a listing is an excellent solution to the problem of expired or sold listings. Wouldn't it also be a good idea to send such emails to dormant sites?

Since the market slowdown, there have been a whole lot of agents dropping out of the industry because they cannot survive it. As a result, there are probably a lot more dormant sites on P2. Demanding a license number on websites has helped, but is P2 monitoring current license numbers?

February 21, 2008 8:02 PM
John Rainville
Member Since '06

John Rainville said:

Hey All!

I feel that Point 2 deserves a "Standing Ovation" for making a good business decision at a cross roads in the market.

Gail is absolutely "right on" we need "quality" handshakes with partners who are serious about the business.  

How serious is someone about utilizing something that is "free", and maintaining and improving their sites.

THIS IS GREAT NEWS!

KUDOS TO POINT 2!

February 21, 2008 8:44 PM
Patrick Milligan
Member Since '06

Patrick Milligan said:

Let's hear it for quality!  I would consider this a next stage of growth.  Now that point2 has the huge memebr base, the great search engine rankings, and all the other criteria that make them great, they can now afford to pick the quality.  Quantity drove the growth, and now it's time for the company to "shed it's baby fat" so to speak and mature into a site that can say "Hey, we have tens of thousads of members, but they are now more than that, they are tens of thousands of GOOD members"  Congratulations on your turning point, and a special nod to Saul for taking Point2 into the next leg of it's journey.

February 21, 2008 10:10 PM
Vance Remele
Member Since '06

Vance Remele said:

"Now that point2 has the huge member base,"

"Signs of the times Market Conditions, making up for loss revenue"

I am all for charging for the standard sites, but rest assured one thing Point 2 membership of professional and premium has declined because of market conditions, in just one office we lost 200 Realtors alone, in the greater Orlando area the total loss is around 20%   so I wonder how many Point 2 members have pulled the plug during these down times?

February 22, 2008 4:36 AM
Nate Covington
Member Since '07

Nate Covington said:

Jay & Francy, glad to see you guys in the Desert Southwest are on top of things.  I have been telling people around here to get signed up to no avail.  Now that the sites aren't free, I think that the locals may finally sign up.  

I am really happy with my site, that is why I went Premium.  It  was the best decision I made when I switched to P2.  I couldn't be happier with the outcome.

Are you still picking Grapefruits, Oranges, or Lemons?

A year ago at the Fiesta Bowl (Boise State) I was able to haul back some righteous Grapefruits from a friends home in Mesa.

I am trying to grow (albeit small) a Grapefruit tree in my entry way to my home.

February 22, 2008 5:02 AM
Steven Burnett
Member Since '06

Steven Burnett said:

I don't think it should be free for even 6 months.  Give them 30 days, and if no activity on the site, it's automatically deleted.  $10 is nothing for a site like P2.  My 2¢!

February 22, 2008 6:32 AM
Realty Executives  Results
Member Since '07

Realty Executives Results said:

I think there should be something posted on the online office to make people aware of the changed. I think p2 opnly sent e-mails out.

I agree with Gary who said:

Jay I also think this is a good idea, however the fact that old sites are grandfathered should be amended to sites that have been used and updated in the last six months. If someone is not using the site and has abandoned it, you will never clear them out of handshake with out some sort of purge.

February 22, 2008 7:27 AM
Tim and Susan Fennell
Member Since '06

Tim and Susan Fennell said:

I started a standard (free) site nearly a year ago but never did anything with it.  My plan was to make it a niche site but I got too busy to do anything with it.

My understanding was that P2 would simply eliminate any site that sat idle for a certain number (?) of days so I figured they would eliminate it... but they never did.  It is one of probably thousands just taking up space doing nothing.  I got the email saying it was grandfathered in but I would prefer that it be shut down.

Oh well.  Our Professional site continues to perform well for us.

February 22, 2008 7:59 AM
Eric Slifkin
Member Since '06

Eric Slifkin said:

I always thought P2 should offer a basic paid site that would include some features not found on the free site.  In addition to my pro site I have several standard sites that are niche or doorway Webs.  I would gladly make these pro sites if P2 were to offer a  multi-site discount but I was told they don't do that.

February 22, 2008 9:13 AM
Carol and Steve Coldwell Banker Parker Realty
Member Since '05

Carol and Steve Coldwell Banker Parker Realty said:

Where can I find this information on Point 2?  I just want to be able to direct my broker there so she can tell all the new agents who join the company.  I'm pretty sure she isn't aware of this news.

February 22, 2008 9:47 AM
Gail Griffin
Member Since '03

Gail Griffin said:

February 22, 2008 12:38 PM
Velda Miller
Member Since '03

Velda Miller said:

Well, I think part of the problem rests with P2 and their growing pains.  Some time back, probably about a year ago, I looked at the list of agents in our area and I informed P2 of the sites out there that I KNEW were no longer in the business at all or had changed companies and didn't bother to change their site to reflect same and suggested that the sites be disabled.  It took a long, long time but those sites finally disappeared.  I think that if we can make note of these that we KNOW are out of business and tell P2, then they can follow up and disable.  When I had an agent leave the business, I didn't even think about it for a long time but when I saw that he still had a site out there, I told P2 and the disabled it.  Maybe we should be helping them with the problem.

For me as a broker, it is MY problem when an agent is no longer MY agent and there's a dormant site out there showing our company info and the agent is long gone.  I think brokers should have some say-so on removing those dormant sites.

February 22, 2008 12:59 PM
Linda Solomon
Member Since '07

Linda Solomon said:

I thought that members could accept or reject handshake of other websites as well as individual listings if they so choose? That imo would take care of how to handle the "dead sites"

Furthermore that leaves the decision regarding "quality" of listings to the website member as opposed to being "managed" by P2.

I love the features and enjoy the freedom to develop or underdevelop as suits me and my marketing goals/needs. Sometimes I do well at other times not so well nonetheless it has been a wonderful learning experience as I grow my business.

I have been on here less than a year and have gotten several legitimate prospects some of which have resulted in closings and still more closings pending.

Indeed $10 may be nothing however for those who are new to the business and trying to feel their way around, the complimentary website helps to launch their web presence as well as boost their business.

It didn't take me long to upgrade to professional after my signing on.

JMHO

February 22, 2008 1:04 PM
Cyd  Weeks
Member Since '05

Cyd Weeks said:

I believe, with the standard sites, if you do not log in for 60 days an email is sent to you that the site will go 'dormant'.  It won't be deleted, you can still access and reactivate it but it's not 'seen' so to speak.  I know I had one that was dormant and I told them to delete it, they argued a little but I pointed out I would just start a new one...that the old one would already have been discounted by too many people.

I guess we aren't talking about it Jay 'cause we don't think it's a big deal.  :)

February 22, 2008 2:11 PM
Tim and Susan Fennell
Member Since '06

Tim and Susan Fennell said:

Cyd,

I haven't logged into the standard site I set up many months ago but haven't gotten any emails regarding it from P2 other than the occassional encouragement to upgrade to Professional.  I get new listings twice daily because of the non-used standard site.  I should call and get them to delete the site but just haven't taken the time to do it.  Shame on me - LOL

February 22, 2008 4:11 PM
Gloria Losie
Member Since '06

Gloria Losie said:

I notice that people sign up but do nothing with their site.  Now they can say I have a website but they don't utilize all the tools given to them by Point 2.  

February 22, 2008 5:57 PM
Dick and  Dixie Sells
Member Since '06

Dick and Dixie Sells said:

Jay- Glad to see this as well.   Hopefully that will keep the handshake listings more current in the future and the listings will have more photos and information.  It is human nature to put more value on something we pay for, even if it is nominal. Point 2 is a great product and has great tools, if used!

February 23, 2008 6:21 AM
Cathy  Clark
Member Since '06

Cathy Clark said:

I agree with the charge.  I found P2 via an invitation from another agent but never did anything with it.  I didn't understand it's capabilities.  I "found" P2 again quite a while later, revisited, established another Standard with a different domain, and shortly upgraded to Professional.  I had to ask P2 to take the first site down.  It was dormant for over a year, I think.  

I get handshake requests every day and can tell that the Agent has absolutely no intention of doing anything with the site.  I leave them on my "pending" for about a month and check back.  If they still haven't done any customization, I block them.  

If it's Free, it's for me! But, inflating the P2 member numbers doesn't really do anything.  

I also agree that there should be a purge.  I'd suggest annually for anyone who has not logged on in 12 months.

February 23, 2008 10:04 AM
Candice A Donofrio
Member Since '07

Candice A Donofrio said:

[Nate sez: Now that the sites aren't free, I think that the locals may finally sign up.]

I think that's exactly what will happen with all.

There's a peculiar perception that 'free' has no 'value'.

I had just upgraded our last free site to Pro last week, before I heard about the pricing change. I upgraded because there are a couple of functionality items that we needed for that site not offered via Standard (text messaging is one).

February 23, 2008 5:18 PM
Cyd  Weeks
Member Since '05

Cyd Weeks said:

Hmm.  I guess they stopped it.  I had two sites that were pretty much unused.  I used to get emails stating that if I didn't log in that it would be considered dormant and non-functional.  At that point I would be instructed to contact point2 to reactivate it for use.    A couple of times I logged in just to keep them then I just told them, get rid of it, it would be of no use at that point.

They must have stopped the practice.

Heck, after 60 or 90 days if you can't figure out if the site is worth it or not then it should just be deleted.

February 24, 2008 9:43 AM
Carey Tufts
Support Staff

Carey Tufts said:

Aw shucks, I'm late to the party.

Websites and listings of poor quality (neglected, out-of-date, etc.) are a prominent concern for us, and we are taking a number of measures (the $9.95 charge in particular) to take aim at quality control.

We do have measures in place for sending neglected sites into dormancy (not unrecoverable, but not being served), but if a dormant member logs in, we 'reset the clock' so that they have another set amount of time to work with their site (yes, I believe it is 90 days currently).  So this is where a lot of the neglect comes from (poor, neglected little websites, out there in the cold, dark internet, nobody to love them, never had a chance . . . :-))

Requiring a nominal fee to keep a Standard site active will help to address this, as will some more stringent quality control measures that we have coming down the pipe.

Other questions?  Please don't hesitate - I may be late to the party, but I can get a lampshade on my head in no time . . .

February 24, 2008 10:49 AM
Carol and Steve Coldwell Banker Parker Realty
Member Since '05

Carol and Steve Coldwell Banker Parker Realty said:

I think it's a good idea.  It will encourage people to either keep their site updated or let it go.  And the fee is a nominal one and well worth it.  Let's hope Point 2 will use the extra revenue to make the sites even more attractive and functional!

February 25, 2008 12:07 PM

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Jay & Francy Thompson REALTORS®
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Jay & Francy Thompson  REALTORS®
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