I have heard REALTORS® complain that friends listed their homes with some other REALTOR®. Well there is another problem, friends or family that want me to list their home but expect me to do it for free. I have had this happen. Of course I explain that I need to offer a competitive commission to the other agent that may bring a buyer. They seem okay with paying that stranger but still want me to take a hit on my end.
I have actually taken a couple of listings like this in the past because they were in very nice neighborhoods. These were neighborhoods I wanted to farm and get a start in. I felt there was marketing value to having my sign on display in these neighborhoods. I held really nice open houses and used the day as a chance to meet and be met by people in those neighborhoods. It worked and I got other listings eventually...full fee listings. I mark those free listings up as marketing expenses that paid off quite well in the long run.
Since then I have had friends ask me to list their property in a neighborhood or area I do not want to work for reasons like it being too far from my market area or a type of property I do not enjoy working with. I refer these to some other REALTOR®.
I summary, while I would not take most of these “free listings”, in certain very special situations, it may be worth it.