Hello Brenda,

You raised an interesting subject that will be beneficial to a large number of real estate agents looking for more cost effective way to market, not only thier listing, but also thier website. I am particularly interested in the iContact program and how the "just listed" flyer was created. You see, I paid Just Listed comapny around $35 each time I send information to cook county, illinois agents and thrust me, I have no idea who got it or whether they were delivered at all.

So, if you can elaborate a little on the two issues, you will be dong a great service to a whole lot of people. Thanks in advance.

Brenda,

I love these. I was introduced to this over a year ago.  There are so many pluses with these services.  I use one called Shaper Agent and it allows me to send automatic campaigns monthly to specific groups (saves stuffing envelopes).  Also, incorporating in some retail statstics about email ads (consumers are more likely to respond to a full-color ad emailed to them) I wanted to see if there was any truth.  I see direct relationships with viewing of listings online and showings with these campaigns.  It's one of the best technologies (and I think the most fun).  

How much does it cost?

Maybe I'm missing something here, but I don't understand the need to send ecards to other agents.   If the listing is in an area that I work, I'll see it in my MLS searches. I already get more emails than I can handle!

Different strokes and all--but I'm with Susan.  

I'd only be inclined to distribute to an agent who had expressed the desire for that type of property and asked me to post him/her.

Agent to agent marketing is all the rage now, but I expect it to start mellowing out when agents start blocking other agents from sending.

It's supposed to be 'opt in' / 'opt out'. And if my e-mail address got harvested or sold on a mailing list, I have hardly opted. LOL

I want the messages I send to agents--and receive from them--to be primarily offers or communiques about transactions. :)