Here is a tip to gain exposure for your listing.  We create "Just Listed e-Postcards" that we send out to agents.  We have a database of Keller Williams agents in the Atlanta area grouped by their market center.  We use a service called iContact to distribute the email rather than TopProducer or Outlook because iContact allows for the messages to be tracked.  iContact can generate reports for you so that you can track your messages and become more in tune with how effetive or uneffective your marketing is.  Rather than just sending emails with text and a "copy and paste" picture we take the time (very little because we use a template) to create an e-Postcard.  Quality pictures will sell a listing because you only have one chance to make a good first impression, likewise quality marketing will sell a listing! 

Below is an example of an e-Postcard that we send to Realtors.

If agents can make a living off farming a neighborhood using direct mail pieces, then why don't agents make a living off of one neighborhood website? 

I have read recently that many agents are cutting print from their marketing plans and allocating dollars more towards the internet.  It seems to me that it would make sense to have neighborhood sites because like Point2 seems to believe people search for neighborhoods.  Why then do people continue to design sites to cover anything and everything?  ...I myself am at fault.  My first attempt at narrowing down my target market is www.soldonroswell.com (still in development).  This site will only focus on Roswell (the city I live in), whereas my current main site, www.rkihomes.com coves Atlanta and almost all of its suburbs.

I'm curious to hear your thoughts...

Note: this discussion has moved to the Point2 Agent Message Board (link).