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Rob Moen

How to generate business in a down market....

By: Rob Moen
Tuesday, October 21, 2008 8:20 PM

My company is celebrating our 25th anniversary & the broker is putting a week's worth of educational & inspirational classes together for our agents.  My broker asked me to run a class on how to generate business since i am always busy.  I have enjoyed a comfortable & steady income over the last 14 years, but do not think that I have any more answers than any other agents in the business. 

I sat down today and put an outline together of how I generate business.  Just writing everything down wore me out.  After reviewing and editing the list, I was amazed at how much work we need to do to make a living in this real estate business....

One of the most important tools that I have in my tool box is my Point2 site.  Most of my new business (30% of total business) is generated from my internet presence.  Not just Point2, but all of it started at Point2.  Since opening my point2 site, I have purchased lots of domain names, added lots of profile pages on social networks, tried to blog on a regular basis, SEO work, and lots more.

Anyone have any new ideas that seem to be working in markets that are saturated with foreclosed homes?  I am running the class next Tuesday and am willing to share the results of the meeting.  We have had so much interest, agents from other companies are asking if they can register for the classes.....

Thanks,
Rob

 

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Comments

Gregory Bain
Member Since '03

Gregory Bain said:

Rob, I looked at your qualifications and - I'm very impressed. It looks like you have done very well for yourself. If I were in Michigan, I might want to attend your class. Being busy is different from making money.

On that note, I, unfortionately, have nothing to contribute. Good Luck.

October 22, 2008 7:20 AM
Velda Miller
Member Since '03

Velda Miller said:

Wow, I agree...busy, busy guy!

Please do share, even your outline for your session.  I'm always looking for new info to give to my agents because what works for one might not work for another.  And let's face it, my feeble mind can come up with only so many ideas on its own.

Our area isn't saturated with foreclosed homes so don't have advice for you, but then again, our area didn't go crazy during the past decade anyway.  Our biggest obstacle seems to be the availability of credit for less than perfect credit.... loan criteria tightened up and those who would have qualified even just a year or so ago, are out of luck now.  I think for areas like ours, lender seminars might work well to help people get on the right track.  What do you think?

October 22, 2008 11:19 AM
Rob Moen
Member Since '07

Rob Moen said:

Greg,

You are right about being busy compared to closing deals....There is a huge difference.  Luckily, I have been able to keep very busy along with closing more deals this year than last...year to date; I have closed 41 deals & have 5 more on their way to the closing table over the next couple of weeks.  Thanks for the complement!  Most of my drive comes from a Floyd Wickman Instructor back in 1997 when I took the Sweathogs Training Class...The trainer's name is Paul Starner.  Not sure if you have ever attended a Floyd Wickman class, but they are very intense.

Velda,

I will send you the outline for my class as soon as I have it completed.  Every time that I hit the save button and start something else, I think of something else to add.  It is hard to pinpoint all of the activities that lead to more business.  I guess in a nutshell....it's a lifestyle.

We are having a very hard time with financing in my market.  Not sure if you are familiar with Flint Michigan...the ex home of General Motors & 100,000 GM workers.  These days, there are about 10,000 left and that number is rapidly decreasing.  I drove by the old Delphi World Headquarters this afternoon and stopped to watch the Wrecking Ball tear down the exterior walls of the building.  That brought back the memories of a couple years ago when they tore Buick City down.  

The financing tightened up so much in Flint earlier this year, ANY buyer regardless of credit rating had to put an additional 5% down than what they qualified for or the banks would not loan the money.  I have had 2 deals fall apart this year where I was the listing agent, both homes were over 240k & the buyers were well qualified, and the banks told the buyers they needed an additional 10% to do the deal.  

Things seem to be a little better over the last couple of months, but it is still a major challenge.  We are doing a lot of FHA 203 B & K rehab mortgages on the HUD homes but most lenders will not hold more than a $2500 escrow for repairs.  This would not be a problem if the homeless people would stop stealing all of the copper, sheet metal, sinks, copper wiring, aluminum siding, and anything else that might be worth a buck.  So far, I have had good luck with a couple of private local mortgage companies that hold their own notes.

As soon as I get my class outline put together, I would be happy to share with anyone that is interested.  

Have a great day & thanks for the comments!  

Rob

October 22, 2008 3:53 PM
Rob Moen
Member Since '07

Rob Moen said:

Velda,

one of the other clases that my broker is putting on is a financing class.  I am going to be taking notes and will be happy to share any of the info with anyone interested.

Have a good one!

Rob

October 22, 2008 3:54 PM
Gary Morris
Member Since '07

Gary Morris said:

Hi Rob,

I face many of the same issues in the Indianapolis market as you do in Flint, just not to the extent you probably do. We have lots of foreclosures and like your area, many of them have been stripped to the bones. The ones that are in decent shape are quick to move. I have been lucky enough in the past few weeks to get buyers in the good ones before the sold sign goes up and we still end up in multiple offer situations.

I too would be interested in your outline and finance class notes. I changed brokers a year ago and have been fortunate enough to at least not go backwards this year. I am making plans now for a great 2009.

Thanks in advance for anything you send me.

October 23, 2008 7:20 PM
Sandy  Gleason
Member Since '07

Sandy Gleason said:

I would also be interested in your outline.

We just had a lender forum in our office, there is still money available

in our area. It was very good to learn more about FHA and RD it is

important now that we know the loan programs much better than before.

October 24, 2008 11:21 AM
Rob Moen
Member Since '07

Rob Moen said:

The class on how to Generate Business in a Down Market was a huge hit yesterday.  We discussed all kinds of ways to stir up business with most of the time spent on internet marketing, blogging, and social networks.  Some of the other topics were installing “sold” signs on homes that have sold and customized “just sold” postcards.  Everyone seemed to really like the idea of sending the “just sold” post cards out for clients that have just moved into their new home.  As we are getting ready to close a deal, I ask my clients to e-mail me their Christmas card mailing list so I can send all of their friends and family the “just moved” postcard.  The clients love it since they do not have extra time to do that when they are moving into their new home.  The other benefit is I gain lots of warm leads to prospect.  

I will get the outline of the class e-mailed out to all that have asked later today….

Rob

October 29, 2008 5:06 AM

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Rob Moen
American Associates, Inc.

Rob Moen
Member Since '07

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