Are you GOOD at what you do as a REALTORĀ®? Are you GREAT at what you do as a REALTORĀ®?
More importantly, are you LETTING YOUR CLIENTS KNOW?
A sad story....a true story. One that probably repeats itself much too frequently in our profession.
I had some buyer clients who I showed homes to last summer. They were READY to buy and they had a PLAN to buy. However, the plan required some assistance from one of their parents and the couple decided to put off the home buying for several months to get their fiances in line and do it themselves.
Fast forward to the begining of this year when these clients called me to show them houses again. We met and picked up where we left off. The family was truly a joy to work with. They called me again about a house that was NOT in the MLS and I investigated. I found out it was one of those Assist To Sell homes on one of their less than full service plans. Nothing wrong with that but it took me some digging to find out that if my clients bought that house, the listing agent would get paid but the buyer agent would not. I called and explained it to my clients just as we should.
This was the last time I talked to this couple for about 45 days. I figured they had gotten cold on the buyer side again and were waiting. I really felt confident they wanted to use me, I mean they called me when they got ready again to buy.
I called them tonight to find out when they were going to be ready to start looking again as inventory has been on the rise around here. I heard those words we all hate to hear :"We already bought something". I had a pretty good relationship with these folks and I flat out asked, "what made you decide to not use me to buy your home?". She said they thought they had offended me by asking me to get them information on that property that I would not have been paid for and that I didn't call them back. They really wanted to use me.
My loss. I joked with her that now they would have to send me OTHER business to make up for it and she gladly said she would. I still feel like these were good folks who WANTED to use me as their agent but I made it not happen.
So what did I do wrong?
1. It was my fault if they somehow got the idea that I was offended in some way, I was NEVER offended.
2. It was my fault that I didn't follow up with them after that and forward...my excuse? I thought if I did, I would be seen as pushy. I was afraid of being the pushy salesman when I really was wanting to be the helpful consultant.
So is the communication good between you and your clients? Do they KNOW how you enjoy working for them? It's not time to be pushy, but if you're coming from the HELPING and GUIDING consultant view, you can sometimes be too soft. Don't be afraid to make that call!