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Mumbling Out Loud

A lesson in Customer service!

By: Ron Tarvin
Monday, March 26, 2007 10:36 PM

Are you GOOD at what you do as a REALTORĀ®? Are you GREAT at what you do as a REALTORĀ®?

 More importantly, are you LETTING YOUR CLIENTS KNOW?

 

A sad story....a true story.  One that probably repeats itself much too frequently in our profession.

I had some buyer clients who I showed homes to last summer.  They were READY to buy and they had a PLAN to buy.  However, the plan required some assistance from one of their parents and the couple decided to put off the home buying for several months to get their fiances in line and do it themselves.

Fast forward to the begining of this year when these clients called me to show them houses again.  We met and picked up where we left off.  The family was truly a joy to work with.  They called me again about a house that was NOT in the MLS and I investigated.  I found out it was one of those Assist To Sell homes on one of their less than full service plans.  Nothing wrong with that but it took me some digging to find out that if my clients bought that house, the listing agent would get paid but the buyer agent would not.  I called and explained it to my clients just as we should.

This was the last time I talked to this couple for about 45 days.  I figured they had gotten cold on the buyer side again and were waiting.  I really felt confident they wanted to use me,  I mean they called me when they got ready again to buy. 

I called them tonight to find out when they were going to be ready to start looking again as inventory has been on the rise around here.  I heard those words we all hate to hear :"We already bought something".  I had a pretty good relationship with these folks and I flat out asked,  "what made you decide to not use me to buy your home?".   She said they thought they had offended me by asking me to get them information on that property that I would not have been paid for and that I didn't call them back.  They really wanted to use me.

My loss.  I joked with her that now they would have to send me OTHER business to make up for it and she gladly said she would.  I still feel like these were good folks who WANTED to use me as their agent but I made it not happen.

So what did I do wrong?

1. It was my fault if they somehow got the idea that I was offended in some way, I was NEVER offended.

2. It was my fault that I didn't follow up with them after that and forward...my excuse?  I thought if I did,  I would be seen as pushy.    I was afraid of being the pushy salesman when I really was wanting to be the helpful consultant.

So is the communication good between you and your clients?  Do they KNOW how you enjoy working for them?  It's not time to be pushy, but if you're coming from the HELPING and GUIDING consultant view, you can sometimes be too soft.  Don't be afraid to make that call!

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Comments

Devon Cerniga
Member Since '07

Devon Cerniga said:

I had a similar situation on clients with a home that didn't appraise in Florida....Live and learn and always ask "What could I have done differently?"

March 26, 2007 11:15 PM
Kathy West
Member Since '06

Kathy West said:

First of all, Ron, thank you so much for sharing that experience.  That may have been a difficult thing to decide whther or not to do, but I know I appreciate it.  What I really like is that you looked at the experience objectively and identified the opportunites.  Something we all can have a difficult time doing.  

Again, great advice that I know I will use.

Thank you.

Kathy West

March 26, 2007 11:38 PM
Todd Clark
Member Since '06

Todd Clark said:

We all learn that communication is the key to our business. I made the mistake to stop advertising for 3 months when I knew I was about to switch companies. I called an ex-girlfriend from High School to tell her I had moved companies and she said, OH I wish I still knew you were in Real Estate I would have listed with you. She thought since the advertising had stopped, I left Real Estate. She knew how tough the business was and has seen so many other fail.

Lesson learned. STAY IN TOUCH

March 27, 2007 12:01 AM
Carmen and Jeff Bills
Member Since '07

Carmen and Jeff Bills said:

We all have been there and made that phone call or got that email. C is for Communication

March 27, 2007 6:01 AM
Trista Anderson
Member Since '04

Trista Anderson said:

Thanks for sharing.  I have learned for as many different personalities I work with, there are just as many ways to mess it up....Unfortunately, I am not always as objective as you right away.  Fortunately, I do learn from my experiences.

Thanks again and I really like these boards.  New or experienced, we are all learning alot!

March 27, 2007 6:38 AM
Norm Fisher
Member Since '06

Norm Fisher said:

An excellent story Ron with a valuable lesson.  Thanks for sharing it. Many agents would have found a way to blame the client for this mishap but you appropriately recognize who the professional is here and who must take the lead.  I doubt you'll ever lose another one this way.

March 27, 2007 6:46 AM
Lisa Bachek
Member Since '04

Lisa Bachek said:

Do you have Buyer/agent in your state? That can help prevent this from happening.  We have  it in MO, and it is a great way to protect your buyers and keep their loyality in the right place.

March 27, 2007 7:03 AM
Steven Burnett
Member Since '06

Steven Burnett said:

I would have done the same thing as you Ron.  The chance that they would NOT buy that particular home was much greater than the chance that they would.  Win some, loose some.

I guess one option would be to offer to show them the home, but tell them ahead of time that you cannot offer ANY assistance with their purchase because of the listing conditions.  I mean NO help. I told one buyer this, and they stuck with me to buy another home.  The thought of me not getting paid actually made them mad!

March 27, 2007 7:22 AM
Sharron and Steve Lobman
Member Since '06

Sharron and Steve Lobman said:

I have a similar situation right now. We had been talking with some clients over the phone and via e-mail for a few months. We previewed homes for them and sent them additional info and photos of homes that were of interest to them.

During the 3 days that we were in town, we showed them many homes. The wife saw three homes that she definitely would have purchased. The husband found something wrong with every home. When they left, we were looking into information about the house that they both most closely agreed upon.

We spoke via e-mail a few times. Now we hear nothing from them. The silence is eerie. Should I be calling or e-mailing?

March 27, 2007 7:46 AM
Deborah Lynch
Member Since '06

Deborah Lynch said:

I had the same thing happen, out of town buyers bought an assist2sell home. I had showed them houses and they wanted to just drive around the area the next day by themselves and saw an assist2sell listing and called for information and the agent told them they could only see the house with him and no commission could be paid. They told me about it and that they would send me referrals,but the husband really liked the house and put in a contract that day without calling me. I had worked with them for several months emailing and calling. They said they would only use me and I guess you can say they did......... It happens, we get busy and don't know when to be push and when not to. You just have to learn from the experenice and move on..

March 27, 2007 10:40 AM
Deborah Lynch
Member Since '06

Deborah Lynch said:

I had the same thing happen, out of town buyers bought an assist2sell home. I had showed them houses and they wanted to just drive around the area the next day by themselves and saw an assist2sell listing and called for information and the agent told them they could only see the house with him and no commission could be paid. They told me about it and that they would send me referrals,but the husband really liked the house and put in a contract that day without calling me. I had worked with them for several months emailing and calling. They said they would only use me and I guess you can say they did......... It happens, we get busy and don't know when to be push and when not to. You just have to learn from the experenice and move on..

March 27, 2007 10:40 AM
Suzi Gravenstuk
Member Since '06

Suzi Gravenstuk said:

I previously worked out of an A2S office. If your client is truly interested in an A2S Direct listing I recommend speaking to the Broker directly. Chances are that a compensation arrangement can still be made, at least a referral fee. Also, remember that your client can pay your commission.

June 11, 2007 6:19 AM

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Ron Tarvin
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