One of the number one complaints we hear in our business is that I couldn't get a hold of my agent. Well, that one and "my agent stuck a sign in the yard and I never heard/saw him again" are the top complaints I seem to hear.
Anyway, so along with the first line, I couldn't get a hold of my agent, how accessible are you?
I work HARD to answer my phone. I tell people they will usually get me; I CHALLENGE people to call me and see if they get me on my website.
So, when we get so busy, what do we do? We turn our phone off, right? We go on a listing appointment and we turn the phone off or leave it out in the car, right? We're working with buyers, showing home and we send the call to voicemail, right?
My question to you is this then...If this is a MAJOR complaint of the public that we are not accessible, why not address it?
When I sit down to a listing presentation, my phone plays an integral part in the presentation. I pull my phone out and sit it on the table. For one, it will be used to demonstrate the IVR system in place. For second, I welcome calls during my presentation and tell people ahead of time when we sit down,
"My clients are very important to me, so I want to give you advanced notice that if the phone rings while we are meeting here tonight, I will be answering it. Don't get me wrong, I don't want to be thought of as rude or to give the impression that your business is not important to me, because it is, BUT, it is also of utmost importance that people who have already committed to me and entrusted their home sale to me be taken care of BEFORE new business. Some calls may not require answering but if it is an unknown number I can not take the chance of losing a possible buyer for one of my seller's homes. So please don't think me rude, I just value my customers."
I know that most won't agree with this approach and that's ok...it is a USP that allows me to be different from you but I wanted to see how people felt about this approach.
Thoughts?