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Mumbling Out Loud

Are you RUDE? OR Do you practice what you preach?

By: Ron Tarvin
Friday, April 20, 2007 9:13 AM

One of the number one complaints we hear in our business is that I couldn't get a hold of my agent.  Well, that one and "my agent stuck a sign in the yard and I never heard/saw him again" are the top complaints I seem to hear.

Anyway, so along with the first line, I couldn't get a hold of my agent,  how accessible are you?

I work HARD to answer my phone.  I tell people they will usually get me; I CHALLENGE people to call me and see if they get me on my website.

So, when we get so busy, what do we do?  We turn our phone off, right?  We go on a listing appointment and we turn the phone off or leave it out in the car, right?  We're working with buyers, showing home and we send the call to voicemail, right?

My question to you is this then...If this is a MAJOR complaint of the public that we are not accessible, why not address it?

When I sit down to a listing presentation, my phone plays an integral part in the presentation.  I pull my phone out and sit it on the table.  For one, it will be used to demonstrate the IVR system in place.  For second, I welcome calls during my presentation and tell people ahead of time when we sit down,

  "My clients are very important to me, so I want to give you advanced notice that if the phone rings while we are meeting here tonight, I will be answering it.  Don't get me wrong, I don't want to be thought of as rude or to give the impression that your business is not important to me, because it is, BUT, it is also of utmost importance that people who have already committed to me and entrusted their home sale to me be taken care of BEFORE new business.  Some calls may not require answering but if it is an unknown number I can not take the chance of losing a possible buyer for one of my seller's homes.  So please don't think me rude, I just value my customers."

I know that most won't agree with this approach and that's ok...it is a USP that allows me to be different from you but I wanted to see how people felt about this approach. 

Thoughts?

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Comments

Howard Arnoff
Member Since '03

Howard Arnoff said:

Ron, excellent post. Many real estate agents are simply not accessible to either their clients or to other agents.

If I am with a client, I will still answer my phone and quickly tell the caller that I am busy with a client at the moment but will get back to them asap. The client I am working with when the phone rings knows that I am available to them as well.

I answer emails as quickly as is possible.  

But I will say, when I am showing houses to a buyer, I really hate the phone ringing during the intensity of the house hunt.

April 20, 2007 8:33 AM
Lonn Dugan
Member Since '05

Lonn Dugan said:

Ron:

Great points, good topic.

That being said, I come from the other school of thought.  Bird in hand worth 2 in bush.  Rude to dis current face for a phone call that might or might not require immediate attention.

BE WHERE YOU ARE is a mantra I learned.  

I give listing prospect or buyer prospect undivided attention during appointments or showings.  

Later in relationship if all is well, or if in negotiations, I will take a call during another appt, but prefer not to.  

April 20, 2007 8:42 AM
Anson Simque
Member Since '06

Anson Simque said:

I usually keep my phone turned on...I just put it on vibrate so I can see who's calling and then decide if I need to take that call at that point.

I don't think it's ever a good idea to have your phone turned off or left in the car during showings for security reasons.

April 20, 2007 8:42 AM
Gloria Losie
Member Since '06

Gloria Losie said:

I have my phone with me at all times, except during a listing presentation appointment.  I feel the client should get my undivided attention.  After the appointment I will call my client or whomever has called immediately.  My clients have been very happy that they can get me at all times.  My messages rarely go to voicemail.

This is our business and we need to be available.  I can't tell you how many times I have called agents to show their listings and don't receive a call back till two days later.  Wish their clients knew about this.

April 20, 2007 8:56 AM
Becky Troutt
Member Since '05

Becky Troutt said:

I like Lonn explain to my customers that when I am with them, that is their time.  I do not answer my phone and I give them my undivided attention.  

I explain to them that if by chance they call me and I don't answer, it means that I am with another customer.  They can leave me a voice mail and I will return it as soon as I can, and I am usually able to return their call within 30 minutes depending on what I am doing when they call me.

I don't ever turn my phone off.  I keep it with me, but when I am with someone, I turn it to vibrate, so I always know if someone is trying to reach me.

April 20, 2007 8:57 AM
Cathy  Clark
Member Since '06

Cathy Clark said:

I think there's something to be said for both schools of thought.  A recent experience, though, tipped me to one rather than the other.

I'm the listing agent.  A Buyer Agent brought a lovely couple to the home.  She, however, spent all of her time answering her phone and virtually no time with her client.  My phone rang several times, I looked at the caller ID, nothing critical, and continued focusing on the potential Buyers.  She missed very valuable information about what they were looking for.  At the end of the appt. I knew more about her clients than she did. This house really didn't meet their needs and they didn't make an offer on that house. They did, however, fire her and I got a call a couple of weeks later.  Found them the perfect house.

And, I returned all my calls within an hour.

April 20, 2007 9:13 AM
Ronda Kaufman
Member Since '06

Ronda Kaufman said:

I never turn my phone off. It is seldom on vibrate either. If I'm with a client and it's an urgent call I answer and then call them back later. If it's not urgent I just call back when I can. If another agent calls I handle that then. I'm not even for sure if I know how to turn my phone off..LOL. My clients have never complained and I'm usually told they are amazed that I answered or returned their call.

April 20, 2007 9:23 AM
Todd Clark
Member Since '06

Todd Clark said:

Ron,

I'm with you, I do almost the same thing. I explain to them that this could be the buyer for their home! If I pass it up, then it may take that much longer to get a buyer.

I explain my job isn't to sell homes! It is to find as many qualified buyers as possible and my advertising does that. The more buyers I have the better chance I have of having that perfect buyer already for your home and or the next seller. I tell them if I was at someone elses home and a buyer called about your home, would you want to pass on the call of a hot buyer, that is clearly ready to talk NOW!

I haven't had a complaint yet, plus them hearing how I handle a call with a buyer really sells my services even more and they sign the listing agreement without doing any other interviews.

I have a survey company survey my clients after the sale and one of the questions was "Does Todd return calls to you in a timely manner?" My client called me and told me that they would have to answer this question "NO!" and I was just shocked and couldn't believe that and starting apologizing. They started laughing and said they have never had to leave a message, so they didn't know if I would call them back in a timely manner or not. They always got a hold of me - I got a laugh out of that myself, but it worried me for the 20 seconds they kept me going.

April 20, 2007 9:41 AM
James Smith
Member Since '03

James Smith said:

I turn my phone off when on appointments, and I make a point of doing it in front of the client so they will understand if they do not get me on the first ring I am most likely with a client.  I will turn the phone on as I am leaving and return any calls as soon as I reach my car.  I have on appointments that have taken longer than expected told the client I needed to check my voice mail.  When doing showings I will turn the phone on between properties or if I am not too sure of the client I will leave it on.  I do not answer my phone when I am eating especially at dinner that is family time and business can wait!  I also will not answer the phone after 8PM...

April 20, 2007 10:14 AM
Ron Tarvin
Member Since '04

Ron Tarvin said:

That brings up another question though...I do tend to NOT answer phones when it IS rude.  

While conducting other business (if I'm paying for my groceries, my dry cleaning, or whatever) or if it would be improper to answer, I of course let it go to voicemail and return the call usually within 15 minutes!

I can't stand standing in line at the grocery store behind someone who is on the phone, chatting away while the cashier tries to do his/her job in conducting business with the person.  It usually takes a lot longer to transact and it inconveniences the people behind you as well as being disrespectful to the cashier, who in my opinion, deserves my respect or why am I doing business with them.

April 20, 2007 12:31 PM
Chelsea Strong
Member Since '07

Chelsea Strong said:

I agree with James Smith.

All agents have a life too.  Answer the calls back as soon as possible, much make sure you are prompt.  My clients have always understood.  They also appreciate it when I am with them, that I don't take a bunch of calls that interrupt our meetings.

April 20, 2007 2:04 PM
Christopher Newell
Member Since '03

Christopher Newell said:

Well, after 14 years of going one way, that darned Tarvin guy has made me re-think it and I'll be using his dialogue from now on.

April 20, 2007 2:12 PM
Ron Tarvin
Member Since '04

Ron Tarvin said:

Chelsea, I agree with having a life, however, answering the phone when you are conducting business is not infringing on your life.  I also have family time in the evening and Monday nights are dedicated specifically to family so don't even try me on a Monday night! :)

However, when out on a listing presentation, I find that I have GREAT response from prospective sellers when they KNOW I am going to take care of them BEFORE I take care of ME in business!

Chris, let me know how it goes for you!  It was difficult at first but just as with any habit, it gets easier and more comfortable with time!

April 20, 2007 3:14 PM
Dan Tolman
Member Since '06

Dan Tolman said:

In business, the person you are speaking to is the most important person in the world at that moment.   If I'm conducting business and my cell phone were to ring, it would interrupt our conversation - and if I had the audacity to actually answer that call, then I could easily lose the rapport and intensity that has been built to that point.  

During a business meeting, I have allocated that time to that customer.  That time belongs to us.  It's called an appointment. Taking someone else's phone call during that time automatically demotes current customer to #2.  Very bad form.

Should that appointment run longer than expected, it would be appropriate to say "Mr or Mrs. Customer, it appears our appointment has run a little longer than we expected, and I have an important phone call that must be returned at 3 pm, would you excuse me for a moment please?".

To take a phone call (or even to allow your cell phone to ring) during a listing presentation is bad manners and certainly doesn't fit the image of a polished professional.   Are we not in control of our own time? Short of a family emergency, what call can't wait 5, 10 or 15 minutes?  

I'm confused.   Not to answer the phone when in the checkout line at a grocery store so as not to inconvenience the cashier, but will answer the phone during a listing presentation?   Hmmm.

Cell phones are a convenience for the user.  They are a valuable tool for us realtors, but as Cathy pointed out above, there is nothing ruder than being subjected to someone else chatting on their cell phone when they should be paying attention to the person in front of them.

It doesn't make us look busier, it makes us look distracted.

April 23, 2007 8:10 AM

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