Well, your data that is.
Seems that from your database and Lowe's to your MLS data and misc. websites, everyone wants what you've got as an agent.
It's flattering to be wanted, right? Well, just be careful. Today's great idea that gets into YOUR data can someday be used against you.
Case in point...I get this email this morning from a website wanting me to enter all my CLOSED sales. Now at first glance, one might think that was a great marketing tool to send your clients to in order to see the business you do. But on deeper thought, isn't that just a little dangerous to give THAT information to someone? Here is the email (I've puposely killed the links in the email):
Our Parent Company (Primec Real Estate Services, Inc) has announced their newest site. www.ListedBySoldBy.com
One of your member benefits with PrimeAgents.com entitles you to submit your CLOSED sales into the ListedBySoldBy.com database.
This is a new site and not yet announced to the public. This is the first site of its kind and the only one of its kind to date.
You will be able to submit an UNLIMITED amount of your closed sales into this site for the next week. FREE
THIS IS A TIME SENSITIVE EMAIL.
Please logon to www.ListedBySoldBy.com , create an account, login and start submitting your CLOSED SALES.
This site is for CLOSED SALES only. Please visit www.ListedBySoldBy.com for complete details.
Regards,
Support Team at PrimeAgents.com
Now what do you think they want to do with YOUR data on that site? I had a couple of thoughts:
1. Create a site that could rival ZILLOW but be more accurate because it would have REAL AGENT DATA, not appraisal district data.
2. We know that people live in a house 2.5-5 years before they sell and move. How hard would it be to generate a marketing campaign around those numbers to influence people in YOUR data base.
I'm sure there are other ideas that this site was built around but it's still fresh in my mind and not coming to me. However, one thing IS for sure and that is...
EVERYBODY WANTS YOU (or at least your data).