Welcome to Reliberation Sign in | Help
in
Latest Most Popular Active Watch List Amigos  
Mumbling Out Loud

Growing a business or working a job?

By: Ron Tarvin
Thursday, May 03, 2007 8:51 PM

I was going to put this under Russell's "Buyer's Agent" post below, but I didn't want to hijack his comments and I though that with what I am about to write, it really may stimulate some thought and discussion.

The responses in Russell's post below are a microcosm of of the real estate world.  Probably 70% of the agents of the world think that no one can do what they do as well as they do it.  It's ONE way to look at the businesses we build.  It's how I used to look at it too.

Then something turned in my brain and I started to understand a few things. 


1. I WILL reach a certain level that I can not grow beyond by myself.


2. At that level where you can not grow anymore, you must therefore shrink, nothing stays "the same".


3. If I understand how business works, I will understand that there are people who are specialists in EVERY field.  It only makes sense that this "specialist" concept applies to MY business as well. 


4. These "specialists", if applied correctly will not only handle my business like I would, but if I train them in MY core beliefs of service, combined with their "specialist" aptitude, they can surpass my customers expectations almost every time. If I am GREAT at lead generation and only GOOD at converting leads, it only makes sense to get someone who is GREAT at conversion in order to maximize my GREAT efforts as a lead generator.


5. If I continue to "do it all", I will always have to "do it all". It also means that if I am not GREAT at "all of it", then I am not operating at peak efficiency.  I may be a marketing guru but lack telephone skills or I may be a FANTASTIC closer and never let a deal fall apart but I may not be so creative when it comes to marketing...

6.  Letting others do what they specialize does not mean that I have to release the reigns over my business.  On the contrary, it frees me up to do what I want to do best, which is run my business!

7.  Lastly, and this took a long time to get through my head,  just because someone WANTS to come to work for me does not make them less of an agent.  It actually makes them a better agent than most when they are able to realize they are a "specialist".  I always thought that if someone wanted to go to work for a team, it meant they were too lazy to do the things associated with running a successful business.  While that MAY be the case for some, mostly what I see is "specialists" finding their niche in the real estate world.  These specialists, for whatever reason, do not WANT all that goes with building a team or running a business or lead generation or marketing or whatever and I am thankful for that. WHY?

Because it allows MY business to grow, while allowing me to maintain the utmost level of customer service possible.

I guess that's why Keller Williams appealed to me so much.  Their mission statement is simple to understand yet difficult to accomplish:

To build careers worth having, businesses worth owning and lives worth living.

<< Read More at Reliberation.com

Comments

John  Bourassa
Member Since '03

John Bourassa said:

Ron,

Bravo!

Very deep statement and very true especially the mission statement:  things that seem simple are often complicated to undertake.

Well done.

john

May 3, 2007 8:22 PM
Karen Weger
Member Since '05

Karen Weger said:

Hello Ron. Good post. I have been through the same thing. The Keller Williams Team concept is exactly what it is all about. However. I decided to take it one step further. Use a flat fee broker and open my own branch office. I am looking for agents to help. There are just a few agents like yourself and me who know how to get a lot of leads. Too many to work yourself. Prosper on that. Hire agents under you that you can get a % split and have them help sift through the leads. At the same time mentor them to get leads themselves. Take a % and grow. I am not afraid to share with agents that may come with me my techniques. It takes practice, they will eventually learn and grow on the commission scale and go on their own. Every agent has strengths and weaknesses. Give the agents under you the areas you are weak at. Might be the e-mailing or the phone calls. I personally hate to call. Seems like I always catch them at the wrong time. I am very successful, I make over $100k a year and primarily work with the folks that e-mail until we get established and ready to meet. I did hire an assitant to call some of the ones with phone #'s. Seemed to go well at first, but none have bought yet. I have closed 3 in the last month that I worked by e-mail, sending listings first. In fact, one was pretty funny. I had a man named Lyn and thought I was e-mailing a woman. But I sold them. We all work differently. Pick what is best for you, but don't be afraid to get some help. A team. An assistant. What ever is best for you. I like hiring the agents because they will not want a set salary. Good luck!

May 3, 2007 8:44 PM
Todd Clark
Member Since '06

Todd Clark said:

It sound like you have read the e-Myth. Wonderful book that says you have to be able to duplicate yourself and trust other to grow. If you don't you will begin to hate what you do and your business will suffer for it.

May 3, 2007 9:01 PM
Ron Tarvin
Member Since '04

Ron Tarvin said:

Haven't read that book but have been reading a whole bunch of other things and these were A-HA! moments for me when I realized I what I was doing to my business.

#2 just came to me very recently as I talked with a mortgage person I know who has recently become not as dependable as he once was.  We talked about hiring help and it was basically that no one can do what I do...I decided that being too busy is not a good thing and I know agents are not sending as much to this mortgage broker because of it. Hence that business shrinks because the business you grew goes away due to inability to maintain!

May 3, 2007 9:10 PM
Leo  Garcia
Member Since '07

Leo Garcia said:

Excellent post again Ron,

Good leaders learn how to delegate so they can concentrate on the big picture.

May 3, 2007 10:30 PM
David Recker
Member Since '06

David Recker said:

Ron - Great post! I concur 100%.

May 4, 2007 6:04 AM
Lonn Dugan
Member Since '05

Lonn Dugan said:

When you get right down to it, most agents don't really WANT to run a business....  

Some would make a lot more money if freed from the accounting and web development, and transaction management etc, to JUST talk to 20 - 50 buyer leads and show two dozen or so homes per week to 3 - 4 active buyers at a time.  I could do that, but it would not sustain itself...

Others would make more money if JUST booking 3 - 5 listing appointments per week.  I could do that, but it would not sustain itself....

HARD TO DO BOTH!!!  

Wouldn't it be nice if somebody else ran the home office and I could do either of those jobs without....

.... wait a minute... I AM the home office ; )

Then maybe I need some specialists to help me...  

May 4, 2007 10:17 PM

Add a comment

To post a comment you can sign in using a Point2 ID. Sign in.
Don't have a Point2 ID? Join Point2 NLS or post as a guest.

My Blog

Ron Tarvin
RE/MAX Grand

Ron Tarvin
Member Since '04

recent comments
"jazzing up blogs"
Ron Tarvin
"what s on the back of your..."
Ron Tarvin
"what s on the back of your..."
Ron Tarvin
"sponsoring events for past..."
Ron Tarvin
"alert to p2 techies"
Ron Tarvin
"short sale specialist"
Ron Tarvin
"wallpaper bad paint good"
Ron Tarvin
"wallpaper bad paint good"
Ron Tarvin
"what s the difference"
Ron Tarvin
"what s the difference"
Ron Tarvin