When I was thinking about this, I was thinking along two lines...how can we as agents make the neighborhoods work BETTER and how can Point2 make the neighborhoods more desireable, long term?
I came up with a couple of ideas...
1. What if there was an interactive tab on the neighborhood...a place to post garage sales for the neighborhood, lost dogs, classified ads... this would be a great thing because the agent could require registration in order to post on the site, and the posts could be made agent approval needed before they posted live. So you would be in control over your neighborhood content, but the neighborhood would be providing content. This content module would need to be a lot like our module, but way scaled down. A couple of fonts, the ability to upload a couple of photos...
2. What if P2 went to a longer period to hold the neighborhood....this would allow the neighborhood to get really established. A smart agent could MARKET their OWN domain pointed at the neighborhood and drive their own traffic to the site with post cards or bandit signs or miniture chocolate bars with the url on it... If the neighborhood was really established, it makes sense that it would make P2 more money because that agent would have the ability to purchase their neighborhood first at some set rate for like 6 months...I don't know...like $180 bucks or $225 or something along those lines...Then if the agent declined, it could go for auction at whatever price P2 sees fit to start at...
3. What if we had a calendar feature so you could see things coming from a month to three months away? The agent could post important events that are upcoming for the area....or even let the neighborhood do their own updating of the calendar?
Anyway, the end goal would be win-win...make more neighborhoods desireable by more agents and make point2 make more money on their project. It would make for a more sticky site AND it would allow the members of a community to feel like they "own" the site and they would visit often and spread the word...
So, I KNOW that the Point2 tech folks are completely capable of making it happen! What are the communities thoughts?