Hi Everyone,
I am a Realtor who also stages, in Chicago. I would love to hear what your stories are.
I am frustrated that most Realtors agree that staging works, and sellers even agree, in principal, so why the hesitation? As a Realtor-I explain that staging costs less than your first price reduction; I understand that out-of-pocket money to pay for staging is more tangible than money lost in a price reduction (similar to cash out of your wallet vs using credit), do you think that is it? Also, I think a lot of sellers are resisting market prices now-so it is a tall order to ask to lower their price expectations and to invest in staging, maybe that is it.
Yet I know that if they want to sell and get the best price in the shortest amount of time, staging almost invariably works. I staged a vacant property last month and a contract was written from the very first showing. The seller had invested $2000 in rental furniture for 3 month contract-everyone was delighted, initially, then the seller wanted a refund due to the fact that a contract came so quickly(!). Overall, though, this was a success. This seller was relocating and needed to sell in 1 month. It was the lowest priced, best looking condo in the building.
My experience has been, after staging, the seller is happier with a faster sale, you are happy with a faster, and possibly higher commission, and the buyer is happy to really see the property potential and their new home. Please share your experiences. There must be a way to make a light bulb turn on, so there is more ease in the decision to stage. I have heard that certain areas Realtors automatically include staging in marketing plans. To quote Dr. Phil, "how's that working for you?"
Mentally-preparing-homes-for-sale-always,
Bobbi