Russell Volk : P2A Listings and Google AdWords

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P2A Listings and Google AdWords

By: Russell Volk
Thursday, February 15, 2007 10:49 AM

I was thinking about this and gave it a try. If you're using AdWords to drive traffic to your site, why not create a campaign that will drive traffic to your listing.

Here's what I've done. I added a listing to my P2A site. Created a subdomain for it. (http://621croftdrive.ephiladelphiarealestate.com) Then created an AdWord campaign with specific keywords for that listing and pointed to it. I'm getting about 10 visitors a day and it costs me about $0.40c a day. I think it's a pretty cheap and target way to advertise a listing.

Any thoughts?

Russell Volk

http://www.ephiladelphiarealestate.com

Comments

Member Since '03	Mipeco Realty, Inc - Michaela Krestenic, Broker-Owner said: what keywords are you using that you can get away with $.40 a day? ... are they subdivision specific, address specific, town specific? ... "anything else" specific? February 15, 2007 10:06 AM
Member Since '06	Russell Volk said: They are subdivision specific. Each keyword costs me about 4 cents per click. February 15, 2007 10:12 AM
Member Since '06	Rick Belben said: That sounds like a good idea. You can not beat the price for the traffic you are getting and 10 clicks a day just on a subdivision key word is excellent. I think I will give it a try. I have used adwords before at a much higher cost per click but on a much broader term. February 15, 2007 11:51 AM
Member Since '05	Andrea Duane said: That is a great idea and would be an extra plus in a listing appt. What other agents are creating targeted web advertising like that for their listings? Hardly any I'd bet. I am new to the pay per click advert. I just began my campaign in early 2007. It has helped increase traffic. One question, if you pay more per click are you going to be getting better web placement or does the price matter much?? Thanks, Andrea February 15, 2007 12:14 PM
Member Since '06	Russell Volk said: I have no reason for paying more per click, because I'm the only one who has an AdWord campaign for that subdivision. So I have my CPC set at $0.10 per click, but Google still charges me the lowest rate, because there's no competition February 15, 2007 12:19 PM
Member Since '07	Javier Tamez said: Russell I am using adwords for my Ad Camping in USA, Canada , Mexico and UK but my cost per click is about 20 c , How is your cost less than 4 c.? I appreciate give me yuor secret Regards Javier February 15, 2007 1:01 PM
Member Since '06	Russell Volk said: Like I said before, because there's no competition for that subdivisions name, Google charges me the lowest rate of $0.04. I'm the only adword on that page and my site is #1 in Google for that subdivision name. The more competitive your keyword is, the more you will pay per click. Hope that helps. February 15, 2007 1:36 PM
Member Since '05	Beth Larsen said: Great idea Russell. I've been reading about long-tail searches, and this would be a way to tap into that and boost your results. I'm guessing when you say that there's no competitiion for that sub's name, you mean strictly as regards adwords campaign participants? Not as regards the number of other agents appearing in an organic search for that term? I'll have to give this one some further thought. Thanks. February 15, 2007 2:18 PM
Member Since '06	Russell Volk said: Honestly, there are no other agents on the first page of Google when you search for that subdivision's name. I'm the only agent on that page. I'm #1 in organic search results and I'm the only AdWord campaign on the page. February 15, 2007 2:25 PM
Member Since '06	Barb Van Stensel said: Russell, Great idea but how would you suggest it work in Chicago? Chicago has 77 neighborhoods and subdivisions are not known or well known. Any suggestions? February 15, 2007 4:59 PM
Member Since '06	Russell Volk said: In our area, TrendMLS displays the name of the subdivision that your listing is located in. For example, one of my listings is located in a subdivision called Huntingdon Brook and that's the name I'm using. I get that name from our MLS system. I'm located in Bucks County, outside of Philadelphia and I'm concentrating on 3 separate townships and a total of about 80 subdivisions. I got all their names from the MLS system and put them on my site. If you visit my site, you can actually see that list for yourself. After my home page was indexed by Google, I started receiving traffic from people searching for a subdivision name. Not many people are using subdivision names as their keywords, so they're not competitive at all and very easy to end on first page of Google in a very short time. Oops, gave out my secret. Some of my searches were: homes for sale in huntingdon brook townhouse in saxony manor buckridge farm homes listings in lamplighter village You would be surprised how many people know where they want to move. These days, the Internet provides our customers with lots of research tools and sometimes they know more about the neighborhood they want to move into, then we do. You'd be surprised. Get the names of all the subdivisions from your MLS, if possible. Place them neatly on your home page and after about a month, check your analytics and see what terms people are using to find your site. It will be an eye opener. Over 90% of my traffic is coming from people searching for a subdivision name. I'm hoping that my traffic will increase once I hit page 1 in Google. Right now I'm only on pages 2 and 3 for my major keywords, but slowly climbing up. Please post any other questions and I'll be more than happy to share some of my tips with you. Good luck all. February 15, 2007 6:27 PM
Member Since '06	Sharron and Steve Lobman said: Russell, Thanks for the excellent tip. I am not sure that it would work in my rural area, but I might try it. I am always looking for cheap ways to get traffic to my web page. Sharron February 15, 2007 7:44 PM
Member Since '05	Ashley and Izelle D said: Ive been using adwords in South Africa for a while. Your idea is excellent and i will definately use it. Its also a good way to get listings as you can sell the idea to sellers that there property is getting individual advertising on google. thanks for info! Ashley D Remax property associates, Blaauwberg February 16, 2007 12:37 AM